Brand Tone

Friendly and Approachable, Helpful and Service-Oriented, Stylish and Contemporary, Community-Focused and Local, Enthusiastic and Passionate

Brand Values

• •Customer Satisfaction: Prioritizing excellent customer service, personalized shopping experiences, and helpful advice.
• •Quality and Style: Offering a curated collection of fashionable, good-quality clothing, accessories, and homewares from various brands.
• •Community Connection: Building relationships with local customers and fostering a welcoming environment.
• •Positive Body Image: Aiming to make women feel good and confident in their clothing choices.
• •Variety and Accessibility: Providing a diverse range of products to suit different occasions, styles, and sizes, available both in-store and online.
• •Passion for Fashion: A genuine love for color, fabrics, and textures, and sharing that with customers.

Best Practices

• •Embrace "Friendly Helper" Language: Always write as if you're talking to a friend, offering genuine advice and assistance. Use warm, inviting words and avoid overly formal or technical jargon.
• •Highlight Community and Location: Regularly mention Hastings and the Mornington Peninsula to reinforce the local connection. Share snippets about the community or local events when relevant.
• •Show, Don't Just Tell, the Style: Instead of just saying items are "stylish," describe *why* they are (e.g., "the beautiful drape of this fabric," "the on-trend wide-leg cut"). Use evocative adjectives.
• •Maintain Enthusiasm: Let your passion for the products and for helping customers shine through. Use exclamation points judiciously to convey genuine excitement.
• •Be Inclusive and Positive: Reflect the brand's value of promoting positive body image by using inclusive language and focusing on how clothing can make people feel good, regardless of size or shape. Ensure imagery and descriptions are welcoming to "the everyday woman."

Social Perception

Positive Local Reputation, Helpful and Friendly Staff, Trusted Source for Style, Welcoming Atmosphere

Copy Examples

• •Facebook/Instagram Post (New Arrival - Dress): Hello gorgeous! ☀️ Step into effortless style with our stunning new [Dress Name]! Perfect for a sunny brunch or a chic evening out. We love the vibrant [Colour/Pattern] and flattering fit. Pop in to our Hastings boutique to try it on – we’d love to help you find your perfect size! Or shop online 24/7. #SorellaStyle #HastingsBoutique #NewCollection #MorningtonPeninsulaFashion #ShopLocal
• •Website Banner (Seasonal Collection): Your Autumn Style Story Starts Here! Discover cozy knits, beautiful layers, and the latest accessories to refresh your wardrobe. Let us help you find pieces you'll love all season long. Visit us in Hastings or explore the new collection online!
• •Email Newsletter Subject Line: Just For You, Sorella! ✨ New Arrivals + Our Top Styling Tips! (Body Snippet): Hi [Customer Name], looking for a little style inspiration? Our latest collection has just landed, filled with beautiful pieces we know you'll adore. Plus, discover our team's favorite ways to style this week's top picks on the blog! As always, we're here to help if you have any questions. Happy shopping!
• •Instagram Story (Behind the Scenes/Styling Tip): (Image/Video of staff member styling a mannequin or flat lay) Text Overlay: Styling Tip Tuesday! ✨ Thinking about how to wear our new [Product Name]? Try pairing it with [Accessory/Other Item] for a chic, put-together look! What do you think? Let us know in the DMs or visit us for a personal styling session! #SorellaBoutiqueHastings #StyleAdvice #FashionTips
• •Promotional Post (In-Store Event/Sale): You're Invited! 🎉 Join us this Saturday at Sorella Boutique Hastings for a special [Event Name/Sale Preview]! Discover exclusive offers, enjoy some bubbly, and let our friendly team help you find something special. We can't wait to see you there – come as strangers, leave as friends! [Link in bio for details] #SorellaEvents #HastingsShopping #CommunityLove #FashionBoutique