Brand Tone

Sophisticated & Artistic, Passionate & Story-driven, Elevated & Confident, Respectful & Ethical

Brand Values

• •Artisanship & Heritage
• •Timeless Design & Permanence
• •Ethical & Sustainable Practices
• •Cultural Inspiration & Storytelling
• •Boldness & Sophistication
• •Innovation & Experimentation

Best Practices

• •Embrace Evocative Language
• •Weave in the Narrative
• •Highlight Artisanship and Ethics
• •Maintain an Elevated Vocabulary
• •Focus on Timelessness and Empowerment

Social Perception

Luxury & High Quality, Artistic & Sculptural, Ethically Conscious, Statement Pieces, Authentic & Rooted

Copy Examples

• •sordo©: Where ancestral echoes meet modern sculpture. Discover jewelry that tells a story, crafted with soul and designed to endure.
• •The [Product Name] earring: a symphony of form and shadow. Inspired by the kinetic energy of Caracas modernism, each facet is meticulously handcrafted by our Peruvian master artisans. More than an adornment, it's an heirloom in the making—a testament to enduring style and the art of permanence.
• •Born from a journey back to roots, sordo© is a celebration of Latin American heritage and the timeless allure of artisanal craftsmanship. Monica Sordo's vision unfolds in each collectible piece, a dialogue between culture, art, and the empowered feminine spirit.
• •Introducing 'Luz Obscura' – a collection that dances between light and intrigue. Voluminous shapes carved from ethically sourced [Material], each piece a whisper of Caribbean nights and the bold spirit of its wearer. Explore the narrative at monicasordo.com. #MonicaSordo #ArtisanalJewelry #TimelessDesign #EthicalLuxury #SculpturalAdornment
• •Unveiled: sordo© – New Heirlooms Forged in Heritage & Art.