Brand Tone

Proudly Italian, Modern & Contemporary, Quality-Conscious, Ambitious & Forward-Looking, Passionate

Brand Values

• •Heritage & Experience
• •Italian Identity & Style
• •Quality & Craftsmanship
• •Modernity & Innovation
• •Customer Focus
• •Growth & Evolution
• •Synergy & Collaboration

Best Practices

• •Emphasize Heritage Authentically: Consistently weave in the brand's 50-year history and Italian roots, but ensure it feels genuine and relevant to the modern consumer, not just a history lesson.
• •Highlight "Made in Italy" Subtly and Proudly: Use phrases that convey Italian craftsmanship and style without being overly boastful. Focus on the quality and design benefits this brings to the customer.
• •Balance Tradition with Modernity: Use language that reflects both the timeless appeal of Italian fashion and the brand's commitment to contemporary trends and innovation.
• •Focus on Quality and Detail: Employ descriptive words that speak to the craftsmanship, materials, and thoughtful design of the garments. Connect quality to customer benefits like durability, comfort, and confidence.
• •Maintain a Confident and Passionate Voice: The copy should reflect the brand's pride in its identity and its genuine passion for fashion. This creates an engaging and aspirational tone.

Social Perception

Established Italian Menswear Brand, Accessible Quality, Widely Available, Traditional yet Modern, Dynamic and Growing

Copy Examples

• •Headline: Sorbino Uomo: 50 Years of Italian Style, Tailored for Today. Body: Experience the legacy of Italian craftsmanship blended with contemporary design. Each Sorbino Uomo piece is a testament to our family's passion for fashion and dedication to quality. Discover your signature style.
• •Headline: The Art of Italian Menswear. Reimagined. Body: At Sorbino Uomo, we don't just make clothes, we craft experiences. Rooted in Italian tradition, designed for the modern man. Elevate your wardrobe with pieces that speak of quality and confidence.
• •Headline: Sorbino Uomo – Wear Your Italian Story. Body: From the heart of Italy to your wardrobe. Our collections offer a sophisticated fusion of timeless elegance and current trends, ensuring you always step out in style. Quality you can feel, style you can own.
• •Headline: Modernity Woven with Tradition. That's Sorbino Uomo. Body: Discover the perfect balance of innovative design and enduring Italian quality. Sorbino Uomo offers menswear that is as reliable and meticulously crafted as it is stylish and contemporary.
• •Headline: Invest in Italian Excellence. Dress with Sorbino Uomo. Body: For the man who values authenticity and sophisticated style. Sorbino Uomo brings you collections born from decades of expertise and a passion for true "Made in Italy" quality. Feel the difference.