Tono de Marca

aspirational and customer-centric

Valores de Marca

• •Quality and Customer Satisfaction
• •Inspiration and Discovery
• •Accessibility and Affordability
• •Sustainability and Ethical Sourcing
• •Trust and Reliability

Mejores Prácticas

• •Always lead with inspiration. Frame product descriptions and marketing copy around the idea of discovery and enriching the customer's life.
• •Maintain a customer-centric approach. Use "you" and "your" to speak directly to the customer, and always highlight the benefits to them.
• •Be transparent and trustworthy. Clearly communicate shipping times and return policies to manage customer expectations and build trust.
• •Emphasize quality and storytelling. Even for everyday items, find a way to talk about the quality of the materials or the "story" behind the product to elevate its perceived value.
• •Develop a visual identity that matches the tone. If Sorata decides to launch social media channels, the visual content should be clean, inspiring, and reflective of the diverse product range.

Percepción Social

Due to the lack of independent online reviews and a social media presence, the social perception of Sorata is difficult to gauge accurately. The brand's image is primarily shaped by its own messaging. The promises of quality, sustainability, and customer satisfaction are central to how Sorata wants to be perceived. The long shipping times, with products coming from as far as China, could be a point of friction for customers expecting faster delivery. The lack of an active social media presence also limits direct engagement with customers and the opportunity to build a community around the brand.

Ejemplos de Copy

• •Transform your space, inspire your life. Discover our new collection of unique home decor, crafted with a story. Shop now and bring a new adventure into your home.
• •Elegance and comfort for every moment. Our new summer collection is here to enrich your wardrobe with timeless style. Find your perfect look today.
• •Your satisfaction is our priority. That's why we're offering free shipping on all orders. Explore our world of unique products and let us inspire you.
• •More than just a dress, it's a statement of style and sustainability. Made with high-quality materials and a commitment to ethical sourcing, this piece will not only make you look good but feel good too.
• •At Sorata, we believe in the power of unique stories. We travel the world to bring you high-quality, inspiring products that enrich your life. Join our journey of discovery.