Brand Tone

Educated, Passionate, Premium, Accessible, Authentic

Brand Values

• •Authenticity
• •Quality
• •Education & Discovery
• •Customer Centricity
• •Respect for Tradition & Nature
• •Accessibility

Best Practices

• •Educate, Don't Just Sell: Weave in interesting facts about sake production, Japanese culture, food pairings, or the stories behind the breweries. This reinforces the brand's authority and passion.
• •Emphasize Quality and Authenticity: Use descriptive language that highlights the premium nature of the products, their origin, and the craftsmanship involved. Terms like "artisan," "hand-picked," "traditional," and "brewery-direct" can be effective.
• •Maintain a Respectful and Appreciative Voice: When discussing Japanese culture and products, ensure the tone is always respectful, knowledgeable, and appreciative of its heritage.
• •Be Approachable and Inclusive: While showcasing premium products, ensure the language is welcoming to those new to sake. Avoid overly technical jargon without explanation and offer clear guidance.
• •Showcase the Human Element: Share stories about the founder's passion, the brewers, or customer experiences to build a more personal connection and reinforce the brand's commitment. Using "we" (Sorakami team) and directly addressing the customer can foster this.

Social Perception

Trusted Source for Quality Sake, Educational & Enriching, Excellent Customer Experience, Premium but Worth It, Innovative & Convenient, Environmentally Aware

Copy Examples

• •Headline (Website/Social Media): "Unlock the Soul of Japan. Authentic Craft Sake, Delivered to Your Doorstep. Explore Our Curated Collection." *Body:* "At Sorakami, we journey to the heart of Japan, partnering with generations-old breweries to bring you exceptional sake. Each bottle tells a story, a tradition preserved. Discover yours."
• •Product Description (Sake Subscription Box): "Your Monthly Passport to Japanese Craftsmanship. Join the Sorakami Sake Club and embark on a curated tasting journey. Each month, our sommeliers hand-select unique sakes from artisan breweries, complete with detailed tasting notes and cultural insights. Begin your discovery."
• •Instagram Caption (Image of a sake bottle with a food pairing): "Simplicity elevated. Our [Sake Name] Junmai Ginjo, with its delicate notes of [flavour 1] and [flavour 2], pairs exquisitely with [Dish Name]. Learn more about achieving the perfect harmony in our latest Journal post. Kanpai! #Sorakami #JapaneseSake #SakePairing #ArtisanSake #DiscoverSake"
• •Email Subject Line (Newsletter): "Robin's Pick: A Hidden Gem from Okayama + Our Guide to Umami" *Email Snippet:* "This month, our founder Robin Sola shares a personal favourite – a rare brew from a small, family-run kura in Okayama. Plus, dive deeper into the essence of Japanese cuisine with our latest guide to understanding umami. Explore the flavours..."
• •About Us Snippet (Website): "More than just a shop, Sorakami is a bridge to the rich traditions and nuanced flavours of Japan. Born from a passion for authentic sake and a desire to share its story, we meticulously source our collection, ensuring every sip offers a true taste of Japanese artistry. Join us in celebrating centuries of craftsmanship."