Tono de Marca

Approachable, descriptive, and focused on ease and style. Straightforward, e-commerce-focused.

Valores de Marca

• •Elegance and Style: Offering fashionable and appealing traditional garments like kaftans and gandouras.
• •Comfort and Wearability: Phrases like relaxed style easy to wear suggest a focus on practical and comfortable clothing.
• •Quality Materials: Mention of high-end silk crepe fabric for some items indicates a value for quality.
• •Variety and Choice: Offering products in multiple colors.

Mejores Prácticas

• •Focus on Benefits, Not Just Features: Instead of just saying silk crepe fabric, explain what that means for the customer – luxuriously soft and flowing silk crepe that drapes beautifully.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, social media posts (like TikTok), and any customer communication is harmonious.
• •Define Its Tone, Values, Social Perception, and Copywriting Strategies.
• •Use Do's and Don'ts.
• •Utilize Preferred Vocabulary (e.g., everyday ally, relaxed style), and the overall feeling the copy should evoke (e.g., approachable, elegant, confident).

Percepción Social

Elegant, stylish, comfortable, and high-quality.

Ejemplos de Copy

• •The gandoura dounia who makes us all agree with her relaxed style easy to wear essential gandoura dounia will be your everyday ally.
• •Add to cart
• •Buy with
• •Luxuriously soft and flowing silk crepe that drapes beautifully.
• •Available in multiple colors.