Brand Tone

Empathetic & Supportive, Spiritual & Intuitive, Calming & Gentle, Authentic & Empowering, Insightful & Practical

Brand Values

• •Authenticity
• •Empowerment
• •Healing
• •Clarity & Guidance
• •Spiritual Growth
• •Compassion & Connection

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., empathetic, spiritual, empowering), preferred vocabulary (e.g., "soul," "alignment," "clarity," "journey"), and phrases to avoid. Share this with anyone creating content.
• •Always Write from the Client's Perspective: Focus on their needs, feelings, and aspirations. Use "you" and "your" frequently. Ask questions that encourage reflection.
• •Infuse Empathy and Understanding: Acknowledge potential struggles or uncertainties your audience might be facing. Offer reassurance and support in your language.
• •Maintain Authenticity: Let Sophie's genuine passion and personal journey shine through. Share personal anecdotes or insights (where appropriate) that resonate with the brand's values.
• •Review and Refine Regularly: Periodically review all content (website copy, social media posts, emails) to ensure it aligns with the established brand tone and values. Get feedback if possible. Consistency builds trust and recognition.

Social Perception

Trusted Guide, Effective Healer, Professional & Approachable, Source of Comfort & Inspiration, "The Real Deal"

Copy Examples

• •Facebook/Instagram Ad: "Feeling lost or disconnected? ✨ It's time to find your way back to YOU. Discover the clarity and peace that comes with soulful alignment. Book an Intuitive Guidance session with Sophie and start your journey to authentic living today. #SophieSaysOfficial #IntuitiveGuidance #SpiritualJourney #SelfDiscovery"
• •Website Hero Section: "Unlock Your Inner Wisdom. Heal Your Energy. Live Authentically. Sophie Says Official offers intuitive guidance, energy healing, and mentorship to help you connect with your soul's purpose and step into your true power. Your journey to a more aligned and joyful life begins here."
• •Email Subject Line for Newsletter: "🌿 A Message of Hope & Healing from Sophie Says" Email Body Snippet: "In the midst of life's beautiful chaos, it's easy to lose touch with our inner voice. This week, I want to share a simple practice to help you reconnect and find a moment of peace. Remember, your intuition is always guiding you... [link to blog/video]"
• •Instagram Post Caption (with a calming image): "Breathe. Release. Realign. Your energy is precious. Nurture it. Protect it. Sophie Says it's okay to pause and tend to your soul. What's one small step you can take today to honor your energy? Share below 👇 #EnergyHealing #SelfCareSunday #SophieSays #SpiritualWellbeing #Mindfulness"
• •YouTube Video Title Idea: "Feeling Stuck? 🤷‍♀️ 3 Intuitive Steps to Find Clarity & Move Forward | Sophie Says Official" Video Description Snippet: "Join Sophie for a gentle yet powerful session on overcoming blocks and tapping into your intuitive guidance. Learn practical techniques to gain clarity and confidently move towards your goals. If you're ready for a shift, this is for you. ✨"