Brand Tone

professional, trend-focused, and service-oriented, emphasizing authority in trends, collaborative partnerships, and efficient, direct communication.

Brand Values

• •Trend Leadership
• •Client Partnership
• •Accessibility and Ease
• •Quality and Style Curation

Best Practices

• •Always Speak B2B: Keep the audience in mind. Use language that speaks to business needs: inventory, trends, sell-through, and partnership. Avoid generic consumer-facing phrases.
• •Emphasize 'New' and 'Trendy': The core value proposition is trend leadership. Every piece of copy, from emails to product alerts, should highlight what is new, fresh, and in-demand.
• •Maintain a Professional yet Approachable Tone: The brand is an expert partner. The copy should be professional and knowledgeable but also friendly and collaborative, as seen in their invitation for coffee.
• •Highlight Service and Efficiency: Retailers are busy. Consistently mention benefits like fast shipping, easy ordering via WhatsApp, and a dedicated support team.
• •Use Visually-Driven Language: Even in text, evoke the style. Use descriptive and appealing adjectives for the clothing (e.g., 'chic dresses,' 'elegant jackets') to help retailers envision the products in their own stores.

Social Perception

Primarily perceived by retailers as a reliable and fashionable B2B supplier, with little to no direct perception from end consumers due to its wholesale model.

Copy Examples

• •Good morning! ✨ Fresh from Paris: our new collection of satin midi skirts and oversized blazers just dropped. Photos are on their way. Let us know your pre-orders before they're gone! #SophieAndMe #NewCollection
• •Stock Your Boutique with the Trends Your Customers Are Looking For
• •Sophie & Me: Your Partner in Fashion. We find the trends, you build your success. Explore our latest collection.
• •At Sophie & Me, we do more than just sell clothing; we build partnerships. We provide Europe's boutiques with curated, on-trend women's fashion, backed by personalized service to help every client thrive.
• •Have a vision for your own fashion label? Let's bring it to life. Schedule a coffee with our design team in our Amsterdam showroom and let's discuss the possibilities.