Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Positive, Helpful and Customer-Oriented, Aspirational yet Attainable.

Brand Values

• •Trendiness and Style
• •Affordability
• •Quality
• •Customer Confidence
• •Customer Connection
• •Small Business Charm

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate upbeat words and a generally optimistic tone (e.g., "obsessed," "fabulous," "love this," "perfect for").
• •Maintain a Friendly, Conversational Style: Write as if you're talking to a friend. Use contractions, approachable questions, and relatable scenarios. Emojis can be used judiciously to enhance this, especially on social media.
• •Highlight Trends and Newness: Emphasize what's current and exciting in your product descriptions and promotional copy (e.g., "just dropped," "latest trends," "new collection").
• •Focus on Customer Feeling and Confidence: Connect the clothing to how it will make the customer feel (e.g., "feel beautiful and confident," "turn heads," "your new favorite").
• •Keep it Clear and Concise: While being friendly, ensure the copy is easy to understand and gets straight to the point, especially for product descriptions and calls to action. Avoid overly complex jargon.

Social Perception

A Go-To for Current Trends, Good Value, A Relatable Brand, Responsive and Engaging, A Reliable Small Business

Copy Examples

• •☀️ Hello sunshine & hello to your new favorite dress! 🌸 The 'Miami Breeze Maxi' just dropped, and we're obsessed with its flowy fit and vibrant floral print. Perfect for brunch with the girls or that upcoming vacay! Tap to shop & get ready to turn heads! ✨ #SophieMayStyle #NewCollection #MaxiDressLove #FloridaVibes #ShopSmall
• •💖 Treat Yourself! 💖 Up to 40% OFF Ends Soon, Babe! *(Body Snippet):* Hey Gorgeous! Don't miss out on snagging those pieces you've been eyeing. Our [Sale Name] is heating up, but not for long! Find your next favorite outfit and feel amazing. Shop happy! xo, Sophie May Boutique
• •✨ Fresh Styles Just In! ✨ Discover Your Dream Outfit & Feel Fabulous. Free Shipping Over $150!
• •Okay, obsessed is an understatement! 😍 Which of these new arrivals is YOUR fave?! Let me know in the comments 👇 P.S. Everything’s linked in bio! #tryonhaul #boutiqueclothing #newinstore #fashiontiktok #sophiemayboutique
• •Looking for trendy, affordable style that makes you feel amazing? ✨ Sophie May Boutique, a mother-daughter run shop in South Florida, handpicks every piece just for you! From cute tops to stunning dresses, discover your next favorite look. Shop our latest collection now! #BoutiqueFashion #AffordableStyle #WomensClothing #FeelGoodFashion