Brand Tone

Artistic & Evocative, Sophisticated & Elegant, Passionate & Authentic

Brand Values

• •Artisanal Craftsmanship
• •Cultural Celebration
• •Bold Self-Expression
• •Exclusivity & Quality
• •Storytelling

Best Practices

• •Lead with the Story: Never just describe the product's physical attributes. Start with the inspiration, the journey, or the artisan. For example, instead of 'Blue beaded bag,' use 'Inspired by the cerulean skies of the Yucatán, this bag is...'
• •Use Evocative, Sensory Language: Employ words that appeal to sight, touch, and emotion. Use terms like 'vibrant,' 'meticulous,' 'velvety,' 'sun-drenched,' 'audacious,' and 'poetic' to create a richer narrative.
• •Embrace the 'Why': Consistently communicate *why* the brand exists. Every piece of copy should, in some way, tie back to the core values of celebrating craft, culture, and bold self-expression. This builds a stronger brand identity.
• •Maintain a Sophisticated Vocabulary: The language should reflect the luxury price point. Avoid overly casual slang or generic marketing phrases. A blend of English and French terms (e.g., 'atelier,' 'savoir-faire,' 'pièce de résistance') can be used sparingly to reinforce the brand's Parisian roots.
• •Let the Visuals and Text Work Together: On platforms like Instagram, ensure the copy enhances the visual story, rather than just describing what is already visible. If the image shows a close-up of embroidery, the text should explain the meaning of that symbol or the hours it took to create.

Social Perception

Niche Luxury, Wearable Art, Authentic & Ethical

Copy Examples

• •Born from the vibrant soul of Oaxaca and handcrafted in our Parisian atelier. The 'Frida' clutch isn't just an accessory; it's a story woven in thread, color, and passion. Carry a piece of art.
• •Tired of trends that fade? Discover Sophie Cano Paris. Our embroidered accessories are timeless statements of audacious elegance and artisanal mastery. More than a bag, it’s a legacy. Shop the collection.
• •A tribute to the creative hand, the 'Mano' brooch is meticulously embroidered with glass beads and silk threads. Each stitch is a testament to the artisan's skill, a small yet powerful symbol of protection and artistry to adorn your favorite jacket or scarf. An intimate and precious piece.
• •Color, Craft, and a Story from Paris to Mexico
• •The sound of 1,000 beads coming together ✨ Behind the scenes of our 'Corazon' bag. #HandmadeLuxury #Artisan #SophieCanoParis #WearableArt