Brand Tone

Elegant & Sophisticated, Modern & Edgy, Playful & Joyful, Confident & Expressive, Conscious & Caring, Approachable Luxury

Brand Values

• •Timelessness and Modernity: Creating pieces that are classic yet contemporary.
• •Individuality and Self-Expression: Offering jewelry that allows wearers to showcase their personal style, often with bold and colorful choices.
• •Quality and Craftsmanship: Implied through the use of precious metals, gemstones, and the brand's established reputation.
• •Joy and Playfulness: Bringing a sense of fun and vibrancy to everyday life through design.
• •Sustainability and Ethical Responsibility: A clear commitment to responsible sourcing, recycled materials, and environmentally friendly practices.
• •Philanthropy: A dedicated long-term partnership with the World Childhood Foundation, donating a percentage of sales from a specific collection.
• •Inspiration from Nature and Heritage: Drawing inspiration from natural contrasts and family heirlooms.

Best Practices

• •Balance Sophistication with Playfulness: Always infuse copy with a sense of refined Scandinavian elegance, but don't be afraid to inject personality, color, and a touch of edginess. Avoid overly formal or overly casual language.
• •Emphasize Individuality and Storytelling: Use language that empowers the customer, focusing on how the jewelry helps them express their unique self and complements their personal narrative.
• •Weave in the Founder's Voice: Incorporate Sophie Gyllenhammar Mattsson's inspirations (color, nature, heritage) and her "age rebel" philosophy of appealing to confident individuals of all ages.
• •Integrate Values Seamlessly: Mention sustainability and ethical commitments not as an afterthought, but as an intrinsic part of the brand’s quality and appeal. Frame it positively.
• •Stay Visually Aligned: Ensure the copy's tone is consistently reflected in the imagery and overall brand presentation across all channels, reinforcing the "Fun & Flair" meets "Scandinavian elegance" identity.

Social Perception

Sophie by Sophie is generally perceived as a reputable Scandinavian designer jewelry brand known for its distinctive aesthetic that marries classic elegance with a modern, playful edge. It's seen as a brand for the style-conscious individual who appreciates unique design and quality. The association with "fashion icons, Royalties and modern women" elevates its status. The commitment to sustainability and the visible charity collaboration with the World Childhood Foundation likely contribute to a positive perception among consumers who value ethical practices. The founder, Sophie Gyllenhammar Mattsson, is perceived as the creative force whose personality and inspirations (love for color, art, and individual expression) are embedded in the brand.

Copy Examples

• •Headline: Scandinavian Flair, Modern Edge. Body: Discover Sophie by Sophie: Where timeless elegance meets playful design. Crafted for your unique story. Call to Action: Explore Collections
• •Headline: Dare to Color Your World. Body: Life's too vibrant for muted. Express yourself with our signature gemstone pieces and let your true colors shine. As founder Sophie Gyllenhammar says, "Colors make life more fun!" Call to Action: Shop Gemstone Jewelry
• •Headline: Jewellery with a Conscience. And a Sparkle. Body: Look good, feel good, do good. Our pieces are crafted from recycled metals, and every purchase from our Childhood Collection supports children in need. Call to Action: Discover Our Impact
• •Headline: From Dainty Details to Bold Statements. Body: Whether you whisper or shout your style, find the perfect Sophie by Sophie piece to match your moment. Classic. Contemporary. Uniquely you. Call to Action: Find Your Signature
• •Headline: The Art of Playful Elegance. Body: Inspired by nature's contrasts and a love for joyful expression, Sophie by Sophie brings you jewelry that's both sophisticated and delightfully unexpected. Experience Fun & Flair. Call to Action: View Lookbook