Brand Tone

Sophisticated & Artistic, Minimalist & Understated, Timeless & Enduring, Considered & Thoughtful, Personal & Soulful

Brand Values

• •Timeless Design
• •Craftsmanship & Quality
• •Modernist Aesthetic
• •Sustainability & Responsibility
• •Individuality & Understated Luxury
• •Artistic Integrity

Best Practices

• •Embrace Understatement: Avoid hyperbole and overly effusive language. Let the quality and design of the pieces speak for themselves. Focus on concise, elegant descriptions.
• •Highlight Craftsmanship & Materials: Consistently weave in details about the artisan processes, the origin and quality of materials (e.g., "recycled sterling silver," "hand-carved onyx"), and the made-in-Los Angeles aspect.
• •Maintain an Artistic & Sophisticated Lexicon: Use vocabulary that reflects an appreciation for art, design, and modernism (e.g., "sculptural," "minimalist," "surrealist elements," "proportion," "scale").
• •Emphasize Timelessness over Trends: Frame products as enduring investments rather than fleeting fads. Use phrases like "heirloom quality," "transcends generations," "classic," and "versatile."
• •Visual Harmony in Text: Ensure that the written content visually complements the minimalist and artful aesthetic of the brand. This means clean formatting, ample white space (if applicable in the medium), and a refined font choice that aligns with the overall visual identity. The brand mentions being "very image-based" and not using "words really that much," suggesting copy should be impactful yet brief.

Social Perception

High-End & Artistic, Investment Pieces, Cult Following, Timeless & Classic, Mixed Online Reviews, Associated with Thoughtful Consumption

Copy Examples

• •Sculpted for daily adornment. Our Everyday Hoops in recycled sterling silver, a quiet statement of enduring style. Artisan-made in Los Angeles.
• •Beyond trends, beyond seasons. Sophie Buhai designs are conceived as future heirlooms—modernist forms to accompany you through life's chapters.
• •Introducing the Assemblage Collection: an exploration of form and material. Each piece, a dialogue between minimalist lines and organic textures, handcrafted to be cherished.
• •Consciously crafted. We are committed to responsible sourcing and local artisan production, creating objects of beauty with minimal environmental impact and a respect for enduring quality.
• •Discover a world of considered design. Explore the full collection and immerse yourself in the Sophie Buhai ethos—where artistry meets everyday elegance.