Brand Tone

Personal, creative, professional, edgy, expressive, bold, and artistically focused, with an undertone of disruption and self-expression inspired by punk fashion.

Brand Values

• •Self-Expression
• •Creativity and Exploration
• •Punk-Inspired Aesthetics
• •Professionalism

Best Practices

• •Lead with a Unique Point of View: Always anchor the copy in the core inspiration of "punk-inspired design" and "self-expression." This creates a memorable and distinct voice.
• •Balance Boldness with Professionalism: While the tone is edgy, the context is professional work. Use confident and bold language, but ensure it remains clear, concise, and client-focused. Avoid jargon that a potential client might not understand.
• •Use "I" and Personal Stories: As a personal brand, sharing her background, inspirations, and design process in her own voice builds authenticity and connection.
• •Show, Don't Just Tell: Pair strong copy with visual examples of the work. For every mention of "bold poster design," there should be an image of one. Let the portfolio do the heavy lifting.
• •Maintain a Consistent Call to Action: Every piece of content should guide the audience toward a specific goal, whether it's "view my portfolio," "contact me for a collaboration," or "see my process." This reinforces the professional, opportunity-seeking nature of the brand.

Social Perception

Currently, Sophia Kassela does not have a discernible public or social perception as a commercial brand. Her online presence is that of an emerging graphic designer seeking professional opportunities, and her perception is limited to direct visitors of her personal portfolio site.

Copy Examples

• •Disrupting the ordinary through design. I'm Sophia Kassela, a graphic designer turning punk-inspired aesthetics into bold visual identities. Let's create something that can't be ignored.
• •Graphic Designer. Inspired by punk rock and driven by a passion for self-expression. Crafting unique branding, packaging, and poster art. Let's work together.
• •As a graphic design graduate from Columbia College Chicago, I specialize in translating bold concepts into compelling visual stories. With a foundation in packaging, collage, and typography, I take inspiration from diverse sources like punk fashion to deliver design work that is both disruptive and professional. I am currently seeking opportunities to collaborate with brands that value creativity and a strong aesthetic identity.
• •Your brand is more than a logo—it's an attitude. My approach to design is all about capturing that unique energy. From eye-catching packaging to memorable posters, I help you express your brand's true self. Swipe to see my latest project and DM me to talk about yours.
• •A New Design Perspective for [Client's Brand Name] | Sophia Kassela, Graphic Designer