Brand Tone

Empathetic and Compassionate, Personal and Warm, Professional and Trustworthy, Reassuring and Supportive, Artisanal and Appreciative of Craftsmanship

Brand Values

• •Sentimentality and Connection
• •Craftsmanship and Quality
• •Personalization and Uniqueness
• •Remembrance and Comfort
• •Ethical Practices
• •Customer Focus and Service

Best Practices

• •Always Lead with Empathy: Remember the deep emotional connections tied to the jewellery. Use warm, understanding, and sensitive language, especially for memorial pieces.
• •Highlight the "Story" Aspect: Frame each piece as a narrative, a captured moment, or a personal story. This reinforces the sentimental value.
• •Emphasize Craftsmanship and Quality: Consistently mention the handmade nature, the fine materials (like Fairtrade gold), and the skill involved in creating each heirloom.
• •Maintain a Personal yet Professional Voice: Be approachable and warm, but also convey trustworthiness and expertise in the craft.
• •Focus on Connection and Timelessness: Use words that evoke lasting bonds, precious memories, and the enduring nature of love and remembrance.

Social Perception

Highly Positive, Trusted, Associated with Emotional Milestones, Appreciated for Quality and Detail, Seen as a Creator of Treasured Heirlooms

Copy Examples

• •Capture a fleeting moment, hold a lifetime of love. ✨ Each Sophia Alexander piece is more than jewellery; it's a story whispered in gold, a memory you can touch. Let us help you keep your most precious connections close. #SophiaAlexanderJewellery #FingerprintJewellery #HandmadeWithLove #Keepsake
• •Carry their touch with you, always. Our handcrafted memorial fingerprint necklace offers a uniquely personal way to keep a loved one's presence near. Created with the utmost care and respect from the finest [gold/silver], this piece is a gentle reminder of a bond that never fades. We're here to support you in creating a truly meaningful heirloom. #MemorialJewellery #AlwaysWithYou #FingerprintNecklace
• •From our countryside studio, we pour our hearts into crafting exquisite fingerprint jewellery. For us, it’s about preserving your unique stories and the fingerprints that have touched your life. With ethical materials and time-honoured skills, we create not just jewellery, but lasting symbols of love and connection.
• •Thank you for considering Sophia Alexander to create your special piece. We understand how deeply personal fingerprint jewellery is, and we're honoured to help you capture your unique story. We'll work closely with you at every step, ensuring your vision comes to life with the care and craftsmanship it deserves. Let's create a beautiful heirloom together.
• •We hope your Sophia Alexander jewellery is bringing you comfort and joy. Each piece we create carries a unique story, and we'd be so grateful if you'd consider sharing yours. Your experience can help others understand the heartfelt connection our fingerprint jewellery can bring.