Brand Tone

Creative & Inspiring, Helpful & Educational, Friendly & Approachable, Supportive of Small Businesses/Hobbyists

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Craftsmanship
• •Community & Sharing
• •Accessibility

Best Practices

• •Always Be Encouraging and Positive: Use words that uplift and motivate crafters, reinforcing the joy of creating. Phrases like "Happy crafting!", "Unleash your creativity," and "We can't wait to see" foster a positive connection.
• •Keep it Clear, Helpful, and Action-Oriented: Especially in tutorials or product descriptions, provide clear instructions and benefits. Use active voice and direct calls to action (e.g., "Shop now," "Learn how," "Grab your tools").
• •Embrace the DIY/Handmade Ethos: Use language that resonates with the crafting community – words like "handmade," "DIY," "create," "make," "artisan," "unique." This reinforces that the brand understands and is part of their world.
• •Use Visual and Descriptive Language: Since crafting is a visual art form, use words that evoke imagery, texture, and color when describing products and their potential uses (e.g., "vibrant," "intricate," "stunning," "crisp designs").
• •Maintain a Friendly and Approachable Persona: Address the audience directly (using "you" and "your"). Keep the tone conversational and avoid overly technical jargon where simpler terms will suffice, making the brand feel accessible to crafters of all levels.

Social Perception

Positive Engagement from Crafting Community, Resource for Crafters, Trust (Mixed), Small Business Focused

Copy Examples

• •✨ NEW CUTTER DROP! ✨ Unleash your inner artist with our latest [Cutter Name] design! Perfect for crafting those statement earrings you’ve been dreaming of. We can’t wait to see what you create! Tag us in your makes! #Soozities #PolymerClayCreations #HandmadeJewellery #ClayCutters #CraftSupplies #DIYMagic
• •Hey Crafters! 👋 Want to learn how to make these stunning [Type of Earring] earrings? Grab your Soozities [Cutter Name] cutter and let’s get making! Full tutorial on our YouTube channel. Happy crafting! #SoozitiesTutorial #PolymerClayTips #EarringMaking #CraftInspo #SmallBizTools
• •Add intricate details to your polymer clay masterpieces with our 'Mandala Magic' stencil! Made from durable material for crisp designs every time. Ideal for slabs, pendants, and more. Let your creativity flow! Shop now and elevate your craft. #Soozities #PolymerClayStencil #CraftTools #JewelleryMakingSupplies #CreativeJourney
• •💖 Crafting shouldn't break the bank! 💖 Get 20% OFF ALL clay cutters and stencils this week only at Soozities.com! Stock up on your faves and bring those beautiful ideas to life. Made with love in Cape Town, shipping worldwide. Link in bio! #SoozitiesSale #PolymerClayCommunity #CraftDeals #HandmadeWithSoozities #SupportSmall
• •Hello Sunshine Crafters! ☀️ Feeling that creative spark? We’ve got just the tools to help you ignite it! Discover our newest collection of vibrant polymer clays and unique cutters designed to inspire. What will you make today? Visit www.soozities.com and let the making begin! #Soozities #BeCreative #PolymerClayArt #CraftingFun #YourCreativePartner