Brand Tone

For tinnitus products: Natural & Safe (with careful navigation of 'FDA Approved' claims). For music products: Calming & Relaxing, Accessible & Encouraging.

Brand Values

• •Natural ingredients
• •Relaxation & peace
• •Accessibility
• •Safety (transparency about FDA status)
• •Calming

Best Practices

• •Ensure accuracy when making claims like 'FDA Approved,' and provide context if necessary.
• •Avoid over-promising regarding the effectiveness of tinnitus treatments.
• •Maintain a consistent tone across all products, aligning with either the natural remedy or calming music focus.
• •Clearly differentiate between the ear drop and music products in marketing materials.
• •Address user concerns about the effectiveness of natural remedies by providing evidence-based information (if available) and managing expectations.

Social Perception

Mixed, with skepticism towards natural tinnitus remedies. Claims like 'FDA Approved' need to be handled with care to avoid contention.

Copy Examples

• •"Discover natural relief for tinnitus with our carefully crafted ear drops."
• •"Experience soothing sounds designed to calm your mind and reduce tinnitus symptoms."
• •"Unlock inner peace with our collection of relaxing piano music."
• •"Free piano practice sheets to help you unwind and focus."
• •"Find tranquility through the power of music and natural remedies."