Brand Tone

caring, empathetic, supportive, informative, and trustworthy

Brand Values

• •Empathy and Compassion
• •Gentleness and Safety
• •Efficacy and Relief
• •Community and Support

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the user's potential struggles and position the brand as a caring solution.
• •Use Gentle and Calming Language: Words like "soothe," "comfort," "gentle," "calm," and "nourish" should be staples in your vocabulary. Avoid aggressive or overly clinical terms.
• •Highlight Simplicity and Natural Ingredients: Emphasize the clean and minimal formulation of the products. This builds trust and appeals to users seeking safe solutions.
• •Showcase Real Stories and Testimonials: Featuring genuine customer experiences is powerful. It validates the product's effectiveness and reinforces the sense of community.
• •Maintain a Clean and Minimalist Aesthetic: The visual branding should match the copy's tone. Use soft colors, clean fonts, and uncluttered layouts to create a sense of calm and professionalism.

Social Perception

overwhelmingly positive. Customers express high levels of satisfaction, often describing the products as "wonderful" and "a godsend." The brand is perceived as a trustworthy and effective solution for a range of skin issues, from tattoo aftercare to severe dryness and allergic reactions. The personal touch of the brand, including its accessible team, is also highly valued by customers.

Copy Examples

• •For the skin that needs a little extra love. Our soothing cream is here to comfort and restore.
• •Your skin has a story. Let us help you make it a story of comfort and calm. Our gentle formula is designed to nourish even the most sensitive skin. #SoothCare #GentleSkincare #SkinJourney
• •Experience the gentle embrace of Sooth Care. Our carefully crafted cream, made with minimal and natural ingredients, provides deep hydration and calms irritation. Perfect for skin that's going through a tough time, it’s more than a moisturizer—it's a moment of relief.
• •A little comfort for your skin is here.
• •Tired of products that promise but don't deliver? Sooth Care was created for sensitive skin by people who understand. Find your relief today.