Brand Tone

Enthusiastic Collector's Companion

Brand Values

• •Passion for Hobbies
• •Customer Experience & Emotion
• •Evolution and Innovation
• •Accessibility and Variety
• •Community and Connection
• •Reliability

Best Practices

• •Speak the Collector's Language: Use terminology and references that resonate with hobbyists (e.g., "grail," "unboxing," "scale," "articulation") naturally within the copy.
• •Maintain Genuine Enthusiasm: Let the passion for hobbies shine through. Use exclamation points appropriately, share excitement for new products, and foster a sense of shared joy.
• •Be Informative and Helpful: Provide clear, concise, and accurate information about products, pre-orders, and events. Anticipate customer questions and answer them proactively in your copy.
• •Foster Community: Encourage interaction by asking questions, running polls, and inviting customers to share their own collections or experiences. Use inclusive language like "fellow collectors," "our community."
• •Stay Visually Consistent: While this is about copywriting, ensure the tone of the text aligns with the visual branding on the website and social media. Bright, engaging visuals pair well with enthusiastic copy.

Social Perception

Trusted Retailer, Specialist Hub, Modern and Engaging, Emerging Player (Online)

Copy Examples

• •Social Media Post (New Arrival): Heads up, collectors! 🎉 The latest wave of [Popular Anime Series] Nendoroids just dropped at SOOTANG HOBBY! From [Character A]'s dynamic pose to [Character B]'s adorable accessories, these are must-haves. Don't miss out – grab yours before they vanish! Link in bio. #NewArrival #Nendoroid #FigureCollecting #SootangHobby
• •Product Description Snippet (for a detailed figure): Get ready to be amazed! This 1/7 scale figure of [Character Name] from [Game/Anime] isn't just a collectible; it's a masterpiece. Every detail, from the intricate sculpting of their iconic outfit to the vibrant paintwork that brings them to life, has been crafted with true passion. Bring the adventure home and let [Character Name] take center stage in your collection! We know you'll love it as much as we do.
• •Email Subject Line (for a pre-order announcement): 🔥 Pre-Orders NOW OPEN! Secure Your [Highly Anticipated Product] Today!
• •Instagram Story Poll Caption: Future Treasure Hunt! Which upcoming release are YOU most excited to add to your shelf? 🤔 [Option A] vs [Option B]. Vote now and let's see what our amazing community is hunting for! #HobbyLife #CollectorCommunity #SootangHobbyPicks
• •Website Banner Text (promoting an event): Join the Fun at SOOTANG HOBBY Omotesando! ✨ This weekend, immerse yourself in our special [Event Name] showcase. Exclusive items, photo ops, and fellow fans await! Let's share the hobby love! [Date & Time]. More details here!