Brand Tone

Trendy, Aspirational, and Approachable

Brand Values

• •Trend-Focused
• •Confidence
• •Versatility

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your brand's personality. For example: "We are: Confident, Trendy, Playful. We are not: Exclusive, Complicated, Generic." This ensures anyone writing for the brand can stay consistent.
• •Focus on "The Feeling": Copy should sell not just the product, but the feeling of wearing it. Use aspirational and empowering language that makes the customer feel like the best version of herself.
• •Keep it Conversational: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and ask questions to engage the audience. Avoid overly formal or technical jargon.
• •Stay Visually Inspired: Let the product photography guide the copy. If an outfit looks perfect for a vacation, use words that evoke a sense of travel and adventure. The tone of the copy and the images should always align.
• •Create a Hashtag Strategy: Develop and consistently use a set of branded hashtags (e.g., #SooReady, #BeSooReady) to build a community and make your content easily discoverable, especially when you establish a social media presence.

Social Perception

Limited but positive within its sphere. It projects an image of a chic and reliable online boutique for trendy women's fashion, perceived as a go-to source for fresh, stylish pieces. Lack of external footprint means perception is brand-controlled, indicating satisfied customers but also a need for greater visibility.

Copy Examples

• •Headline: Stop Scrolling. Your New Favorite Outfit is Here. Body: Just in: the collection you've been waiting for. From sunrise mimosas to sunset cocktails, these are the looks that will take you everywhere. Get them before they're gone. #SooReady
• •Headline: The Dress Everyone's Talking About. Body: Effortless, chic, and oh-so-flattering. Our 'Main Character Midi' isn't just a dress; it's a mood. See why it keeps selling out. Are you ready to own the room?
• •Headline: It's All in the Details. Body: The secret to a perfect look? The perfect accessories. Elevate your outfit from simple to stunning with our curated collection of must-have jewelry and bags. The final touch you've been looking for is right here.
• •Weekend vibe check! Which look are you rocking for brunch? Laid-back & lovely or bold & beautiful? Vote now! #OOTD
• •Headline: Be Soo Ready for Anything. Body: Your style adventure starts now. Shop the latest trends designed for the modern woman on the move. Free shipping on orders over $75.