Brand Tone

Creative & Evolving, Exclusive & Enigmatic, Community-Focused & Inclusive, Modern & Street-Inspired, Confident & Statement-Making, Artistic & Conceptual

Brand Values

• •Creativity & Innovation
• •Community & Collaboration
• •Exclusivity & Quality
• •Self-Expression & Authenticity
• •Adaptability & Transience

Best Practices

• •Embrace the Enigma: Use language that hints at exclusivity and the unexpected. Phrases like "soon to be revealed," "limited quantities," "for those in the know" can reinforce this.
• •Speak from the "Creative System": Frame copy as insights or outputs from a collective, rather than a singular corporate voice. Highlight the "multidisciplinary" and "collaborative" nature.
• •Be Confidently Understated: Avoid hyperbole. The quality and design should speak for themselves. The tone is confident, but not arrogant; more artistic and assured.
• •Foster Community Dialogue: Pose questions, invite interpretation, and use inclusive language ("our community," "shift with us"). Make followers feel part of the creative journey.
• •Stay True to "Ever-Evolving": Allow the copy to reflect new concepts and collection themes, even if it means slightly shifting nuances, while core values of creativity and community remain. This dynamism is part of the brand's identity.

Social Perception

Fashion-Forward & Stylish, Unique & Desirable, Community-Oriented, Quality Conscious

Copy Examples

• •Headline: Beyond Definition. Beyond Now. Body: We don't follow trends; we emerge from thought. Discover the [Collection Name] drop – once it's gone, it's history. `soontobeannounced.com`
• •Social Media Post: Some ideas are too loud for silence. Wear yours. The 'Unfiltered Thoughts' collection is here. For how long? That's the secret. #STBA #UnfilteredThoughts #LimitedDrop
• •Product Description Snippet (for a hoodie): This isn't just a hoodie. It's a conversation starter, a piece of our ongoing dialogue. Crafted by many minds, for the discerning few. Made with 100% organic cotton, because what's on the inside counts.
• •Email Subject Line: The Announcement You Weren't Expecting. Email Body Teaser: We move when inspiration strikes. A new vision has materialized. Be the first to witness it. Limited pieces available only at `soontobeannounced.com`.
• •Brand Statement: SOONTOBEANNOUNCED: We are a collective. A process. A fleeting idea you can wear. Our designs are born from shared energy, not seasonal mandates. Join the evolution.