Brand Tone

Passionate & Enthusiastic, Performance-Oriented & Technical, Stylish & Modern, Accessible & Inclusive, Community-Focused & Supportive, Confident & Quality-Conscious, Safety-Conscious

Brand Values

• •Quality & Performance
• •Accessibility & Affordability
• •Passion for Cycling
• •Innovation
• •Style
• •Customer Focus & Community
• •Inclusivity
• •Sustainability
• •Safety

Best Practices

• •Lead with Passion, Support with Tech: Start by connecting with the cyclist's love for the sport, then weave in the technical benefits and innovative features of the apparel. Use enthusiastic and evocative language that speaks to the experience of cycling.
• •Emphasize Value & Quality Symbiosis: Clearly communicate that SOOMOM offers high-performance, stylish gear with quality materials (like Italian fabrics) at an accessible price point. Avoid jargon that alienates, but don't shy away from highlighting premium features.
• •Be Inclusive and Empowering: Especially when addressing women cyclists, use language that is empowering and highlights how the gear is designed to meet their specific needs. Showcase the brand's commitment to all types of cyclists.
• •Integrate Safety & Style: When discussing features like reflective elements, present them not just as a safety necessity but as a seamlessly integrated part of a stylish, modern design.
• •Maintain an Authentic, Community-Oriented Voice: Write as though you are part of the cycling community. Encourage feedback, share stories, and use a tone that is approachable and supportive, reflecting the brand's Australian roots and customer-centric approach.

Social Perception

SOOMOM is generally perceived as a newer, innovative Australian brand offering high-quality, stylish cycling apparel at a competitive price point. Customers and reviewers appreciate the technical features, comfort, and performance of the gear, often comparing it favorably to more established and expensive brands. The focus on Italian fabrics and quality construction contributes to a perception of good value. Their commitment to women's cycling and sustainability is increasingly noted and valued. The brand is seen as attentive to rider needs, particularly with features like extensive reflective elements for safety and practical designs like detachable bib shorts for women. They are building a reputation for good customer service and a willingness to engage with their community for product improvement.

Copy Examples

• •Headline: Your Ride, Elevated. Your Gear, Perfected. Body: At SOOMOM, we fuse passion with precision. Experience cycling apparel born from Australian innovation and Italian craftsmanship, designed for every road, every rider. Unleash your potential without breaking the bank. #RideSOOMOM #PerformanceStyleValue
• •Headline: See and Be Seen. Ride with Confidence. Body: Don't let low light limit your ride. Our advanced reflective technology ensures you stand out, day or night. SOOMOM blends cutting-edge safety with sleek design, so you can focus on the joy of the journey. #SafetyFirst #ReflectiveGear #CyclingInnovation
• •Headline: Engineered for Her. Designed for Performance. Body: We're committed to empowering every cyclist. Discover our women's collection, thoughtfully designed for superior fit, comfort, and functionality – like our revolutionary Nexus Magnetic Buckle bibs. Ride strong, ride stylish. #WomenWhoCycle #CyclingApparel #SOOMOMWomen
• •Headline: Quality You Can Feel. Value You'll Love. Body: Why choose between premium performance and affordability? SOOMOM delivers technically advanced cycling apparel crafted from the finest materials, ensuring every ride is your best. Experience the difference. #ItalianFabrics #AffordableLuxury #CyclingKit
• •Headline: Join the SOOMOM Movement. Ride Sustainably. Body: We believe in a greener future, one pedal stroke at a time. From eco-conscious materials to our repair program, SOOMOM is dedicated to minimizing our impact while maximizing your ride. Ride with passion, live with purpose. #SustainableCycling #EcoFriendly #PassionForCycling