Brand Tone

Eco-conscious and Responsible, Friendly and Approachable, Enthusiastic and Vibrant, Practical and Informative

Brand Values

• •Sustainability
• •Quality
• •Ethical Responsibility/Giving Back
• •Family & Community
• •Innovation
• •Customer Satisfaction

Best Practices

• •Lead with Sustainability: Always weave the eco-friendly aspect (recycled materials, REPREVE certification, reducing ocean plastic) into your messaging, making it a proud and prominent feature, not an afterthought.
• •Embrace a Warm, Personal Voice: Continue to share the family business story and the "why" behind SooBluu. Use "we" and address the customer directly to foster a connection. Highlight the involvement of the sisters and the family.
• •Be Visually Vibrant and Positive: Match the colorful product designs with equally vibrant and optimistic language and imagery in your copy and social media. Focus on the joy of travel, adventure, and making a positive impact.
• •Educate and Empower: Clearly explain the benefits of rPET and how customer purchases contribute to ocean conservation and supporting Local Ocean Conservation. This empowers customers by showing them the tangible good their choice makes.
• •Stay Practical and Benefit-Oriented: While highlighting values, don't forget to consistently remind customers of the practical advantages of SooBluu towels: lightweight, quick-drying, absorbent, compact, and sand-free. This ensures the product's utility remains a key selling point alongside its ethical appeal.

Social Perception

Positive for Product Quality and Sustainability, Appreciation for Design, Seen as a Trustworthy Dutch Brand, Awareness of Charitable Contribution, Engagement

Copy Examples

• •Headline: Dive into Adventure, Not Plastic. Our Towels Clean Oceans. Body: Make a splash with SooBluu! Each ultra-soft, quick-drying towel is crafted from recycled plastic bottles, saving our seas one stylish trip at a time. Plus, 5% of profits help protect majestic sea turtles. #SooBluu #SustainableStyle #OceanLover
• •Headline: Your Go-To Towel: Kind to Your Skin, Kinder to the Planet. Body: Experience the surprisingly soft touch of SooBluu. Lightweight, super absorbent, and made from certified rPET, it’s the only towel you’ll need for the beach, gym, or your next escape. Travel light, live bright!
• •Headline: Family Adventures, Planet-Friendly Gear. Body: From our family to yours, SooBluu towels are designed for making memories, not waste. Pack our vibrant, easy-care towels and teach the little ones about protecting our beautiful world. #FamilyTravel #EcoFriendlyKids #SooBluuJourney
• •Headline: Sand-Free Sunsets. Happy Planet. Body: Shake off the sand, not your eco-values! SooBluu towels are brilliantly sand-resistant and dry in a flash. Made with love from recycled materials, because every beautiful moment deserves a cleaner earth.
• •Headline: Gift Goodness: Sustainable, Stylish, SooBluu. Body: Looking for a gift that truly gives back? Choose SooBluu’s recycled towels. Beautiful designs, planet-saving purpose, and a helping hand for sea turtle conservation. The perfect present for the eco-conscious explorer in your life.