Brand Tone

Community-focused and Inclusive, Passionate and Enthusiastic, Authentic and Real, Supportive and Helpful, Proud and Unapologetic, Informal and Engaging, Slightly Rebellious/Edgy (implied)

Brand Values

• •Community & Belonging
• •Inclusivity & Respect
• •Passion for E-Mobility (especially E-MTBs)
• •Authenticity
• •Support & Empowerment
• •Pride & Fun
• •Freedom & Adventure

Best Practices

• •Embrace "Community First" Language: Always use inclusive terms like "family," "community," "we," "us," "your fellow riders." Frame messages around shared experiences and mutual support.
• •Speak with Passion and Authenticity: Let genuine enthusiasm for E-MTB shine through. Use energetic and positive language. Share real stories and experiences rather than overly polished corporate messaging. Avoid jargon where possible, or explain it simply.
• •Be Proudly Pro-Battery/E-MTB: Don't shy away from the "electric" aspect. Celebrate it. Use confident, unapologetic language that encourages riders to be proud of their e-bikes.
• •Maintain an Informal and Engaging Style: Use a conversational tone. Ask questions to encourage interaction. Incorporate relevant slang or community-specific terms (like "Stoke," "Shred") where appropriate, but ensure clarity for a broader audience. Use emojis to convey emotion, especially on social media.
• •Stay Supportive and Inclusive: Ensure copy is welcoming to all, regardless of skill level, gender, or background. Actively foster a helpful and respectful atmosphere. When addressing issues or offering advice, do so in a constructive and encouraging manner.

Social Perception

Strong Community Hub, Positive and Supportive Environment (mostly), Brand Identification & Loyalty, Influential in the E-MTB Scene, Associated with E-MTB Advocacy, Creator-Friendly

Copy Examples

• •Instagram Post (Image: Group of diverse E-MTB riders on a trail, smiling): Text: "More than just a ride. It's a family. It's a movement. It's the #SonsOfBattery. Ready to roll with us? Your battery is your badge of honor. Show it! 🤘 #EMTB #EBikeCommunity #RideWithUs #WeilWirEsKönnen"
• •Facebook Group Welcome Post: Text: "New to the Sons of Battery family? WELCOME! 🔥 This is YOUR space to share epic rides, ask those burning tech questions, find new trail buddies, and just soak in the E-MTB love. No shame in your battery game here – we're all powered by passion! Dive in, introduce yourself, and let's ride! #SOBCommunity #EMTBFamily #ElectricMountainBike #CommunityLove"
• •Product Description (for a new T-Shirt with a bold design): Text: "Tired of blending in? So are we. The new [T-Shirt Name] tee isn't just apparel, it's a statement. For the riders who own their power, who embrace the dirt, and who know that the best trails are shared. Wear your battery heart on your sleeve (literally). Join the Chapter. Ride with Pride. ⚡ #SonsOfBattery #EMTBGear #RideInStyle #StandOut"
• •TikTok Video Script (Fast-paced montage of E-MTB action, fails, and fun moments, text overlays): Voiceover (energetic, friendly): "Life's too short for boring rides! We're the Sons of Battery – fueled by dirt, watts, and good vibes. Got an E-MTB? You're one of us. Join the community. Share your stoke! What are you waiting for?! #SOBElectric #EMTBLife #TikTokBikes #BatteryPower"
• •Website "About Us" Snippet: Text: "It started with a 'Schnapsidee' – a crazy idea fueled by passion for E-MTBs and the need for a real community. Today, Sons of Battery is more than just a brand; we're a Europe-wide family of riders who proudly stand by their batteries. We believe in sharing the stoke, supporting each other, and showing the world how awesome E-MTB life is. No matter your bike, no matter your level – if you love the ride, you belong here."