Brand Tone

Friendly, Community-Focused, Festive, Welcoming, Traditional, Informative, Engaging, Nostalgic, Responsive, Adaptive

Brand Values

• •Community
• •Tradition & Heritage
• •Agriculture & Education
• •Entertainment & Fun
• •Inclusivity & Accessibility
• •Resiliency & Service
• •Economic Development

Best Practices

• •Develop a Core Messaging Guide: Clearly define the brand's primary tone (e.g., Friendly, Community-Focused, Festive) and its supporting tones. Provide examples of "do's and don'ts" for language, specific phrases to use or avoid, and how to address different audience segments or situations (e.g., announcements, addressing concerns, promoting new vs. traditional events).
• •Prioritize "Community" and "Tradition": Ensure these core values are woven into messaging wherever appropriate. Use language that evokes a sense of belonging, shared experience, and the enduring legacy of the Fair and Event Center.
• •Emphasize Positive, Inclusive Language: Focus on words that are welcoming, joyful, and accessible to a diverse audience. While acknowledging history, avoid outdated or potentially exclusionary terms. Be mindful of feedback from community groups to ensure messaging aligns with inclusive values.
• •Be Authentic and Transparent: Especially when communicating changes or addressing challenges (like the horse racing suspension or past event controversies), maintain an honest, direct, yet empathetic tone. Explain the "why" behind decisions to foster understanding and trust.
• •Train and Empower All Communicators: Ensure that everyone responsible for creating content (social media managers, website updaters, PR team) understands and can consistently apply the brand's tone of voice. Regular reviews and internal check-ins can help maintain consistency across all platforms and communications.

Social Perception

Largely viewed as a beloved and iconic local institution that offers fun for the whole family and a strong sense of community. The annual fair is a highlight for many, evoking nostalgia and excitement. Features like the Hall of Flowers and agricultural exhibits are well-regarded. It's seen as a versatile venue for a wide array of events beyond the annual fair.

Copy Examples

• •Sonoma County's heart beats strongest at the Fair! Gather your loved ones for days packed with laughter, thrilling rides, amazing local flavors, and the community spirit that makes us shine. From the stunning Hall of Flowers to our adorable farm friends, create memories that last a lifetime. See you at the Fair! #SonomaCountyFair #CommunityTradition #FamilyFun
• •Dreaming of the perfect Wine Country wedding or a standout corporate event? The Sonoma County Event Center offers versatile spaces and a dedicated team to bring your vision to life. Let's create an unforgettable experience together in the heart of our vibrant community. Inquire today! #SonomaEvents #VenueRental #WineCountryEvents
• •Rooted in tradition, growing for the future! We're proud to celebrate Sonoma County's rich agricultural heritage. Explore fascinating exhibits, meet local producers, and learn about the journey from farm to table. It's a vital part of who we are. #SonomaAg #SupportLocalFarms #AgEducation
• •While we share in the sadness of pausing a cherished tradition like horse racing due to industry changes, we're excited to embrace new opportunities for family fun and entertainment at the Grandstand this year! Stay tuned as we unveil a fresh lineup designed to delight all our Fair-goers. The tradition of community celebration continues! #SonomaCountyFairEvolution #NewEntertainmentComing
• •Be a part of what makes the Sonoma County Fair so special! We're looking for enthusiastic community members to share their talents. Whether performing or volunteering, your energy helps create the magic. Join our Fair family! #SonomaFairVolunteers #CommunitySpirit #GetInvolved