Brand Tone

Traditional, Heritage-Focused, Professional, Informative, Passionate

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Lasting Value & Timelessness
• •Exclusivity & Luxury
• •Customer Focus & Service
• •Passion

Best Practices

• •Emphasize Storytelling: Weave the brand's rich history, the founder's vision, and the craftsmanship narrative into product descriptions, social media posts, and website content.
• •Highlight Craftsmanship & Quality: Showcase the meticulous attention to detail, the use of certified sterling silver, and the 'handmade' aspect of each piece.
• •Focus on Tradition & Heritage: Reinforce the brand's long history (since 1860) and the continuation of traditional silversmithing techniques.
• •Convey Lasting Value & Timelessness: Position Sonja Quandt products as heirlooms and items of enduring worth, designed to create 'lifelong unforgettable memories.'
• •Appeal to Exclusivity & Luxury: Speak to their appreciation for quality, heritage, and exclusivity.

Social Perception

High-End & Prestigious, Artisanal & Authentic, Keeper of Tradition, Investment in Quality

Copy Examples

• •Hold a piece of tradition in your hands, meticulously crafted from the finest sterling silver to bring lasting beauty and meaning to your life.
• •Discover the art of silversmithing, passed down through generations, in every Sonja Quandt creation.
• •Celebrate life's special moments with silverware that embodies timeless elegance and lasting value.
• •Experience the luxury of owning a unique, handmade piece of art, crafted from the finest materials.
• •Invest in quality and tradition with Sonja Quandt, creating unforgettable memories that last a lifetime.