Brand Tone

trendy, youthful, stylish, and friendly. It's also aspirational yet accessible

Brand Values

• •Style & Personal Expression
• •Trend-Setting & Innovation
• •Quality & Protection
• •Individuality
• •Eco-Consciousness/Sustainability

Best Practices

• •Develop a 'Brand Voice & Tone' Guide
• •Know Your Audience Deeply
• •Train Your Team
• •Be Consistent Across All Channels, Adapt Appropriately
• •Review and Evolve

Social Perception

largely seen as a fashionable, reliable brand for tech accessories that allow for personal expression. They have a strong following among a younger, style-conscious demographic.

Copy Examples

• •Headline (New Collection): 'Obsessed is an understatement. ✨ Your tech just got a major glow-up with our latest drop!' *Body:* 'Fresh prints, new vibes. Dress your devices in the patterns everyone’s talking about. Tap to explore the collection before it’s gone! #SonixStyle #NewCollection'
• •Instagram Post (Product Feature - Protective Case): 'Style that sticks, protection that clicks. 💅 Our tough-but-cute cases are ready for whatever your day throws (or drops). Show off your look, worry-free. What design are you rocking today? 👇 #SonixProtection #Trendsetter'
• •Email Subject (Promotion): 'Hey Gorgeous! 😉 A little treat just for you...' *Body Snippet:* 'Because you deserve it! Upgrade your everyday with [X]% off our dreamiest accessories. It’s time to make your tech match your vibe. ✨ Shop now! #SonixTreats'
• •TikTok Video Caption (UGC focused): 'You guys are seriously slaying! 🔥 Seeing how you style your Sonix makes our day. Tag us @shopsonix #SonixIRL for a chance to be featured & spread the inspo! 💖 #TechFashion #CommunityLove'
• •Website Banner (Sustainability Focus): 'Look Good, Feel Good, Do Good. 🌿 Our eco-chic collection is here! Style your world with accessories made from sustainable materials, because protecting your tech and the planet is always in. #SonixSustainable #EcoFashion'