Brand Tone

Elegant & Luxurious, Aspirational, Celebratory & Traditional (with a modern twist), Passionate & Artistic, Approachable (on social media)

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Elegance & Sophistication
• •Customer Satisfaction
• •Modern Appeal
• •Exclusivity & Luxury

Best Practices

• •Develop a Brand Voice Guide
• •Focus on Storytelling
• •Use Evocative and Sensory Language
• •Maintain Consistency Across All Platforms
• •Train Your Team & Review Regularly

Social Perception

Positive for Design and Aesthetics, Seen as a Go-To for Occasion Wear, Associated with Quality, Recognizable within its Niche, Aspirational Brand, Potentially Higher Price Point Perception

Copy Examples

• •Drape yourself in timeless elegance. Our 'Mehr' saree, handwoven with intricate zari work, whispers tales of heritage while exuding contemporary grace. Perfect for the woman who commands attention with quiet sophistication. #SoniLondon #LuxurySaree #IndianCraftsmanship
• •Step into a dream. ✨ Introducing 'The Amara Collection' – where opulent fabrics meet visionary design. Discover breathtaking ensembles crafted for your most cherished moments. Explore the magic, link in bio. #SoniLondon #NewCollection #BridalCouture #EthnicGlamour
• •Your Forever Begins in Soni London. Discover bridal lehengas that blend tradition with modern romance, crafted to make your special day unforgettable.
• •Indulge in Luxury: The Soni London Exclusive Sale Starts Now!
• •Witness the artistry. ✨ A glimpse into the meticulous hand-embroidery that brings a Soni London creation to life. Passion in every stitch. #SoniLondonLuxe #ArtisanMade #FashionReels