Brand Tone

Fun, Rebellious, and Loud

Brand Values

• •Self-Expression and Individuality
• •Fun and Humor
• •Making an Impact
• •Accessibility and Ease of Use

Best Practices

• •Embrace Energetic and Playful Language: Use active verbs and exclamation points. Incorporate words like "unleash," "blast," "epic," and "hilarious" to maintain an exciting and fun tone.
• •Focus on Individuality: Always highlight the customization feature. Frame the product as a tool for self-expression, using phrases like "your sound," "your voice," and "make it yours."
• •Use Humor and Relatability: Connect with the audience by referencing the fun and humorous situations the horn can be used in, such as pranks or getting reactions from friends. This reflects the user-generated content and builds a community feel.
• •Highlight Power and Volume: Consistently mention the loudness (e.g., 130dB) as a key benefit, framing it as a way to make an impact and be noticed, not just for safety but for presence.
• •Keep it Simple and Direct: While the tone is playful, the technical explanations should be straightforward. Emphasize the "easy install" and "plug and play" aspects to reassure customers who may not be expert mechanics.

Social Perception

The public perception of Sonic Horn is largely positive, aligning with its intended image as a fun and effective car modification. It's praised for loudness and customizable sounds, associated with car-related humor on platforms like TikTok and YouTube, and seen as a 'cool' accessory for adding a unique touch or creating funny content.

Copy Examples

• •Don't Just Honk. Announce. Your car is an extension of you. Why should your horn sound like everyone else's? With Sonic Horn, upload any sound you want and make sure you're not just heard, but remembered.
• •Give Your Ride a Voice. From meme sounds to your favorite movie quotes, the Sonic Horn lets you customize your car's sound. It's loud, it's easy to install, and it's guaranteed to turn heads. What will your car say?
• •Warning: May Cause Uncontrollable Laughter. The Sonic Horn is more than a novelty; it's a statement. Surprise your friends, get a laugh on your daily commute, and enjoy the loudest, most unique horn on the market. Ready to have some fun?
• •Standard is Boring. Be Unforgettable. Upgrade from the factory beep to a sound that's 100% you. The Sonic Horn is the ultimate mod for drivers who refuse to blend in. Easy to install, remote-controlled, and ridiculously fun.
• •The Loudest Way to Show Your Personality. At 130dB, the Sonic Horn ensures you'll be heard. But with custom-loaded sounds, it ensures they'll know it's you. Perfect for car enthusiasts who believe driving should never be dull.