Brand Tone

Epic, Esoteric, and Immersive

Brand Values

• •Artistic Integrity and Musicality
• •Narrative and Conceptual Depth
• •Escapism through Sci-Fi/Fantasy
• •Quality and Aesthetics
• •Community Connection

Best Practices

• •Maintain the Lexicon: Consistently use a specific vocabulary drawn from science fiction, fantasy, and cosmic or geological themes. Words like "void," "sigil," "ritual," "monolithic," "journey," "landscape," "cosmic," and "desert" reinforce the brand's world.
• •Use Storytelling: Frame products and announcements within a narrative. A t-shirt isn't just a t-shirt; it's an "artifact" or a "sigil." A tour isn't a series of gigs; it's a "pilgrimage" or a "ceremony." This elevates the product and deepens fan engagement.
• •Balance the Epic with the Direct: While the tone is grand, the call-to-action must be clear and simple. Pair immersive, evocative descriptions with straightforward instructions like "Shop Now," "Link in Bio," or "Tickets on Sale."
• •Emphasize Quality and Artistry: Mention the quality of the materials (e.g., "180g vinyl," "ethically sourced apparel") and the artistry behind the designs. This appeals to a discerning audience that values well-crafted items and supports the artists directly.
• •Let the Visuals and Music Speak: Keep social media captions concise when the visuals (like a new music video or stunning artwork) are the main focus. The copy should complement the media, not overpower it. Use the brand's esoteric tone to add a layer of mystique rather than a lengthy explanation.

Social Perception

Critically acclaimed, known for powerful live shows, appealing to a discerning audience that values musical complexity and conceptual depth, and offering high-quality merchandise.

Copy Examples

• •From the desolate sands, a new sigil emerges. We've forged the 'Cobalt Sun Necropolis' design, printed on our signature high-quality, ethical apparel. Wear the journey. Available now through the link in our bio. #dvne #songsofarrakis #progressivemetal #scifi #merch
• •You asked, and we listened. The cosmic expanse of 'Etemen Ænka' is being repressed on 180g vinyl. This is your chance to own the complete auditory and visual experience that started it all. Pre-orders are now live for our dedicated voyagers. Secure your copy before they vanish into the void. [Link to Store]
• •The pilgrimage continues. This autumn, we carry the songs of 'Voidkind' across Europe, bringing our soundscapes to a city near you. Expect a monstrous, immersive set. We can't wait to share this energy with you all. Tickets are on sale now. Which ceremony will you be attending? [Link to Tickets]
• •Wrap yourself in the world of our debut. This premium, heavy-blend hoodie features the iconic sigil from 'Asheran,' a symbol of our first foray into the vast desert soundscape. Ethically sourced and built for a harsh climate, it's more than apparel—it's an artifact of a journey that continues to unfold. Features a fleece-lined hood and front pouch pocket. Join the caravan.
• •Our worlds are built from the pages of science fiction. What saga should we explore next?