Brand Tone

Nurturing, Spiritual, and Gentle.

Brand Values

• •Natural & Organic Quality
• •Handcrafted Authenticity
• •Wellness & Self-Care
• •Mindful Connection

Best Practices

• •Use Empathetic and Nurturing Language: Always use words that convey care, support, and understanding. Phrases like 'nourish your soul,' 'take a moment for yourself,' and 'we're here for you' reinforce the brand's core values.
• •Tell the Story: Weave the brand's origin story and the 'why' behind the products into your copy. Highlighting that it's a passion-driven, small business from Sydney creates a powerful connection with customers.
• •Focus on the Sensory Experience: Describe the scents, textures, and feelings the products evoke. Use evocative words like 'divine scent,' 'luxurious soak,' and 'soothing relief' to transport the customer into the experience before they even buy.
• •Maintain a Gentle and Calm Tone: Avoid aggressive sales tactics, urgent language ('Hurry, limited time!'), or overly technical jargon. The tone should mirror the calming effect of the products themselves—peaceful, inviting, and gentle.
• •Embrace 'Sonder': Subtly incorporate the concept of 'Sonder' by acknowledging the individual wellness journeys of your customers. Use inclusive language and create content that speaks to the shared human need for peace, balance, and self-reflection.

Social Perception

The public perceives SONDER AND SOUL as a high-quality, trustworthy, and authentic artisan brand. Customers express strong satisfaction with the products, often becoming repeat buyers and recommending them to others. The brand is seen as a go-to for effective, natural wellness products and beautifully scented candles that deliver on their promises. The personal story of the founder resonates with customers, adding to the brand's credibility and appeal.

Copy Examples

• •Pause. Breathe. Reconnect. Your evening ritual is calling. Let the gentle flicker and soothing scent of our hand-poured Sage Flower candle transform your space into a sanctuary of calm. It's more than a candle; it's a moment, just for you. #SonderAndSoul #SelfCareRitual #HandmadeWellness
• •Your Path to Natural Wellness Starts Here. Feeling overwhelmed? It's time to listen to your soul. Our collection of handcrafted, organic wellness products is designed to soothe your body and calm your mind. From our therapeutic Magnesium Oil to our luxurious Coconut Milk Bath Soaks, discover the perfect way to nourish yourself. Made with love in Sydney. Shop now. #NaturalWellness #SonderAndSoulAU #OrganicSelfCare
• •The Clarity Kit - Find Your Focus. In the noise of daily life, find your signal. This hand-selected crystal kit is curated to help quiet the chatter and illuminate your path. Featuring Clear Quartz for focus and Amethyst for intuition, it’s the perfect companion for your desk or meditation space. Embrace the clarity you deserve and set your intentions with purpose.
• •A Gift For Your Soul Is Waiting... Hello [Name], we believe every soul needs nurturing. This week, we invite you to explore our newest creations, handcrafted to bring peace and balance into your life...
• •Handcrafted for your soul's journey. Discover natural wellness products, made with intention.