Brand Tone

Elegant, Sophisticated, Aspirational, and Personalised, with a strong emphasis on Perfectionism.

Brand Values

• •Perfection
• •Quality and Craftsmanship
• •Individuality and Bespoke Service
• •Heritage Meets Modernity
• •Client Experience and Satisfaction
• •Exclusivity and Luxury

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Sonas Haute Couture tone (Elegant, Sophisticated, Aspirational, Personalised, Perfectionist). Include approved vocabulary, phrases to use/avoid, and examples of on-brand copy for different platforms.
• •Emphasize "Perfection" and "Bespoke": Consistently weave in keywords and phrases that highlight the brand's commitment to flawlessness, customization, and the unique, made-to-measure experience (e.g., "quest for perfection," "tailored to your vision," "one-of-a-kind," "in-house design service").
• •Focus on the Dream/Aspirational Aspect: Use evocative language that speaks to the emotions and significance of a wedding. Frame the outfits not just as garments but as integral parts of a dream wedding experience (e.g., "outfit of your dreams," "unforgettable moment," "cherished memories").
• •Maintain Sophistication and Elegance: Avoid overly casual slang, overly aggressive sales language, or colloquialisms. Ensure grammar and spelling are impeccable, reflecting the high-end nature of the brand. The language should mirror the quality of the couture.
• •Showcase Expertise and Craftsmanship Subtly: While highlighting the beauty and luxury, subtly integrate mentions of the quality materials, intricate details, designer expertise (Sona Jivraj), and the blend of tradition and modernity that defines the brand, reinforcing value and artistry.

Social Perception

The perception of Sonas Haute Couture is generally that of a prestigious and skilled provider of luxury Asian bridal and groomswear. They are recognized for their beautiful, intricate designs and the bespoke services offered by designer Sona Jivraj. Many clients express high satisfaction with their unique outfits and the attention to detail. The brand is featured in bridal magazines and has dressed celebrities, which contributes to an aspirational image. However, some customer reviews indicate a mixed perception regarding customer service consistency and value. Overall, the desired social perception is one of high-end exclusivity, design excellence, and a dream-fulfillment service, which is achieved for many, though consistency in service experience appears to be an area with varied feedback.

Copy Examples

• •Sonas Haute Couture: Where Your Bridal Vision Becomes a Bespoke Reality. Every love story is unique. Your bridal attire should be too. At Sonas Haute Couture, we embark on a personal journey with you, transforming your dreams into exquisitely crafted reality. Driven by a quest for perfection, our bespoke designs ensure your wedding day ensemble is as unforgettable as the vows you exchange.
• •The Art of Tradition, Reimagined for the Modern Couple. Embrace your heritage with a contemporary spirit. Sonas Haute Couture masterfully blends timeless Indian craftsmanship with innovative design, creating wedding wear that is both authentically rich and refreshingly modern. Let us tailor a legacy of elegance for your special day.
• •Experience the Luxury of Perfection. From the initial sketch to the final fitting, Sonas Haute Couture is dedicated to an unparalleled standard of quality and personalisation. Our in-house design service, led by Sona Jivraj, ensures every detail, every embellishment, speaks to your individual style and the grandeur of the occasion.
• •For the Bride and Groom Who Seek the Exceptional. Your wedding day demands more than just a beautiful outfit; it requires a masterpiece. Sonas Haute Couture offers an exclusive collection of bridal lehengas, sarees, sherwanis, and more, each piece a testament to impeccable cuts, luxurious fabrics, and the art of haute couture.
• •Elegance woven into every thread, a dream realised in silk and sparkle. This is more than a lehenga; it's the beginning of your forever. Discover your #SONASBRIDE story with a bespoke creation from Sonas Haute Couture. Book your private consultation today. #SonasHauteCouture #LuxuryBridal #IndianWedding #BespokeBride #WeddingDreams