Brand Tone

Educational & Informative, Nurturing & Caring, Sophisticated & Trustworthy, Approachable & Authentic, Conscious & Ethical

Brand Values

• •Health & Wellness
• •Natural & Non-Toxic
• •Efficacy & Results-Oriented
• •Self-Care
• •Sustainability & Ethical Practices
• •Transparency & Education
• •Inclusivity & Empowerment

Best Practices

• •Prioritize "The New Natural": Always highlight the use of safe, natural, non-toxic, and effective ingredients. Emphasize certifications like EWG Verified™, vegan, and cruelty-free status.
• •Embrace Educational Storytelling: Explain the "why" behind ingredients and product benefits. Frame skincare as a health choice and part of a holistic lifestyle, empowering consumers with knowledge.
• •Maintain a Nurturing & Empowering Voice: Use language that is supportive, encouraging, and focused on self-care and feeling good at any age. Avoid overly clinical or fear-based marketing.
• •Showcase Expertise with Approachability: Reference the brand's spa heritage, scientific backing, and professional use, but keep the language clear, accessible, and welcoming to all skincare users.
• •Champion Ethical & Sustainable Choices: Consistently communicate commitments to sustainability, ethical sourcing, and community impact. Make these values an integral part of the brand narrative.

Social Perception

Trusted & Reputable, High Quality & Effective, Gentle & Safe, Ethically Conscious, Luxurious yet Accessible, Educational Resource

Copy Examples

• •Headline: Embrace Your Age, Naturally. Discover Sonage. Body: Inspired by French holistic well-being, Sonage blends potent botanicals with cutting-edge science. Experience #TheNewNatural and reveal your most radiant skin, because beauty is a health choice. Call to Action: Explore Our EWG Verified™ Collection.
• •Headline: Your At-Home Spa Ritual Awaits. Body: Transform your bathroom into a sanctuary. Sonage brings 20+ years of spa-grade expertise to your self-care routine. Gentle, effective, and always cruelty-free. Call to Action: Join the #SelfcareRevolution.
• •Headline: Science Meets Nature. Results You Can See and Feel. Body: Tired of harsh chemicals? Sonage crafts award-winning skincare with premium, non-toxic ingredients you can trust. Small batches, big impact. Call to Action: Find Your Perfect Sonage Solution.
• •Headline: The Secret to Glowing Skin? It's #TheNewNatural. Body: We believe in skincare that's as kind to your skin as it is to the planet. Discover our vegan, cruelty-free formulas, now with sustainable refill options. Call to Action: Shop Clean Beauty.
• •Headline: More Than Just Skincare, It's a Lifestyle. Body: Sonage is committed to your holistic well-being. From meticulously sourced ingredients to educating on healthy skin habits, we're with you on your journey to feeling good, inside and out. Call to Action: Learn About Our Values.