Brand Tone

Rebellious, Motivational, Aspirational, Energetic, Direct, Inclusive

Brand Values

• •Creativity and Self-Expression
• •Independence and Entrepreneurship
• •Authenticity and Non-Conformity
• •Action and Proactivity
• •Community and Empowerment
• •Breaking Traditional Molds

Best Practices

• •Embrace Boldness: Don't shy away from strong, direct, and even provocative language where appropriate and aligned with the rebellious value. Always ask: Does this challenge the status quo?
• •Prioritize Empowerment: Every piece of copy should aim to inspire, motivate, or provide a sense of agency to the reader. The core message is about taking control and creating one's own destiny.
• •Speak the Creator's Language: Use terminology, references, and address pain points that are relevant to artists, entrepreneurs, and digital creators. Understand their aspirations and struggles.
• •Maintain a High-Energy Voice: Use active verbs, concise sentences when aiming for impact, and a generally enthusiastic and passionate inflection. Avoid passive or overly academic language.
• •Be Unapologetically Authentic: Reflect the misfit and rebel ethos. The tone should feel genuine and resonate with individuals who value authenticity over corporate polish. Avoid sounding like a traditional business.

Social Perception

Inspiring, authentic, and edgy ally for creators and aspiring entrepreneurs. Could be polarizing to the general public due to its bold and sometimes profane language.

Copy Examples

• •Instagram Post: Tired of the 9-to-5 grind? So were we. It's time to flip the script and build *your* empire. Let's f*cking go. #STATEMND #CreatorEconomy #OwnYourFuture
• •Website Headline: They Told You To Get a Job. We're Telling You To Build a Legacy. Welcome to STATEMND – Where Creators Dare to Dream and Do.
• •TikTok Video Concept: Fast-paced montage of diverse creators working passionately, overlay text: Stop scrolling, start creating. Your revolution begins NOW. #STATEMND #JoinTheMovement #CreatorLife
• •Email Subject Line: Forget Their Rules. Make Your Own. 🔥
• •LinkedIn Post: The future isn't found; it's forged. At SOM Studios (STATEMND), we empower creative entrepreneurs to break barriers and build impactful ventures. Are you ready to define your own success? #CreativeLeadership #Entrepreneurship #Innovation