Brand Tone

Empathetic, Empowering, and Reassuring

Brand Values

• •Holistic Well-being
• •Innovative Design
• •Quality and Comfort
• •Empowerment Through Style
• •Credibility and Trust

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the customer's situation and lead with phrases that show you get it, such as "We know recovery can be challenging," or "Designed for your peace of mind."
• •Balance Function and Emotion: For every practical feature you mention (e.g., "magnetic closures"), connect it to an emotional benefit (e.g., "for effortless independence"). The brand's strength lies in bridging the medical with the human experience.
• •Use Empowering Language: Consistently use words like "empower," "confidence," "strength," "elegant," and "beautiful." Frame the products not as items for someone who is unwell, but as tools for a woman who is powerfully reclaiming her strength.
• •Reinforce Credibility Subtly: Weave the brand's origin story into the copy where appropriate. Phrases like "Surgeon-designed," "Developed with patient care in mind," or "A new standard in recovery" remind customers of the expertise behind the products.
• •Maintain a Supportive and Reassuring Tone: Your copy should feel like a supportive friend or a trusted expert. Avoid overly clinical or alarmist language. The goal is to make the customer feel safe, seen, and cared for in every piece of communication.

Social Perception

premium, trustworthy, and thoughtfully designed

Copy Examples

• •Heal in Elegance. Your recovery deserves more than just comfort —it deserves confidence. Our Magnetic House Dress is designed for effortless wear when you need it most. No raising your arms, no difficult buttons. Just soft, breathable fabric that makes you feel like you again.
• •Welcome to a more comfortable recovery. Healing is a journey, and you don ’t have to do it alone. At SoMē, we 've combined a surgeon 's expertise with beautiful design to create recovery wear that cares for you. Discover the collection designed to empower your healing, one gentle garment at a time.
• •More than a post-op bra, it 's your recovery companion. Designed by a surgeon, the SoMē Bra™️ features fully adjustable straps and bands to adapt to your body 's changes. The ultra-soft, breathable fabric provides gentle support without irritation, helping you feel secure and comfortable on your path to renewed strength.
• •What 's the biggest challenge during recovery? For many, it 's the simple act of dressing. Our Magnetic Two-Piece Set was created to solve that. The innovative magnetic closures are easy to secure without straining your body, letting you focus on what truly matters: your rest and well-being.
• •Confidence is part of the recovery process. Shop the surgeon-designed collection that blends innovative function with timeless style.