Brand Tone

Confident and Direct, Reassuring and Trustworthy, Value-Oriented and Accessible, Benefit-Driven

Brand Values

• •Health and Safety
• •Quality (at an affordable price)
• •Comfort
• •American Made
• •Customer-Centricity
• •Simplicity/No-Nonsense

Best Practices

• •Prioritize 'Healthy Sleep': Always weave in the benefits of CertiPUR-US® certified materials and how they contribute to a healthier sleep environment. This is a key differentiator.
• •Emphasize 'Affordable Quality': Clearly communicate that quality and American-made do not have to mean excessively expensive. Highlight the value proposition.
• •Maintain a Confident, Direct Voice: Use clear, straightforward language. Avoid overly technical jargon unless explaining a specific benefit simply. Statements like 'We are...' can be powerful.
• •Focus on Benefits, Not Just Features: Translate features (e.g., gel memory foam, airflow layers) into tangible benefits for the customer (e.g., 'keeps you cool and comfortable all night long,' 'helps regulate your body temperature').
• •Show, Don't Just Tell, Comfort: Use descriptive language and customer experiences (if available and positive) to illustrate the comfort and relief SomosBeds mattresses provide. Highlight the 'better sleep' outcome.

Social Perception

Positive for Value and Comfort, Trusted for Health Standards, Seen as a Good Value Proposition, Reliant on Retail Partners

Copy Examples

• •Headline: Sleep Healthy. Sleep Soundly. Sleep SomosBeds. Body: Tired of compromising on health or budget for a great night's sleep? At SomosBeds, we craft American-made mattresses with CertiPUR-US® certified foams, ensuring a safe, comfortable, and affordable rest. Because good sleep shouldn’t be a dream, it should be your reality. Call to Action: Discover Your Best Sleep Tonight.
• •Headline: Real Comfort. Real Value. American Made. Body: We're SomosBeds, and we believe everyone deserves a quality mattress without the confusing jargon or the inflated price tag. Our high-quality memory foam mattresses provide optimal temperature control and pressure relief, all shipped free to your door. Call to Action: Experience the SomosBeds Difference.
• •Headline: Finally, a Mattress That Cares for You and Your Wallet. Body: Wake up refreshed and pain-free. SomosBeds mattresses are designed for ultimate comfort and support, using materials you can trust. CertiPUR-US® certified for your peace of mind and priced so you can rest easy. Call to Action: Shop Affordable Quality Now.
• •Headline: The Secret to Better Mornings? A Better Bed. Body: Don't let cost keep you from the sleep you deserve. SomosBeds offers American-made quality and certified healthy materials, all designed to give you cooling comfort and pressure relief. Start your day the SomosBeds way. Call to Action: Explore Our Mattresses.
• •Headline: We Are SomosBeds. We Are Your Sleep Solution. Body: More than just a mattress, we're a promise: safe materials, comfortable nights, and affordable prices. Our CertiPUR-US® certified, American-made mattresses are here to help you achieve your best sleep yet. Call to Action: Try SomosBeds Risk-Free for 100 Nights.