Tono de Marca

Intimate, Artistic, and Mindful.

Valores de Marca

• •Individuality and Self-Worth
• •Intimacy
• •Sensory Experience and Memory
• •Gender Neutrality
• •Quality and Practicality

Mejores Prácticas

• •Prioritize "You" Over "Them": Always frame the narrative around the wearer's personal experience. Use words like "your skin," "your story," "for yourself." Avoid language that suggests wearing perfume to impress or attract others in a general sense.
• •Use Sensory and Evocative Language: Lean into descriptions that evoke feelings, memories, and textures rather than just listing ingredients. Ask questions in your copy, like "How does it make you feel?", to encourage introspection.
• •Emphasize the "Why" Behind Oil-Based: Consistently explain the benefits of oil-based perfumes—intimacy, longevity, and skin-moisturizing properties—as they are central to the brand's values and a key differentiator.
• •Maintain a Gender-Neutral Voice: Avoid gendered pronouns and stereotypes in all copy. Use inclusive terms like "for all humans" or "for any personality" to reinforce this core value.
• •Keep it Minimalist and Poetic: The brand's aesthetic is clean and artistic. The copy should reflect this. Use concise sentences, thoughtful line breaks, and a slightly poetic, philosophical tone. Avoid hype, exclamation points, and loud calls-to-action. The tone should be an invitation, not a hard sell.

Percepción Social

Based on the available information, the perception of Somoia is that of a niche, artisan fragrance house. The brand is perceived as being personal and story-driven, founded on the partnership of two sisters. The use of oil-based perfumes is a key differentiator, appealing to consumers looking for longer-lasting, skin-friendly, and more subtle scents. The strong, coherent aesthetic on Instagram and Pinterest projects an image of sophistication, minimalism, and artistry. The limited number of external reviews suggests that the customer base is likely small but engaged, drawn in by the brand's unique philosophy and personal touch rather than mass-market appeal.

Ejemplos de Copy

• •Your scent shouldn't announce your arrival. It should be a secret you choose to share. Our oil-based fragrances meld with your skin, creating a story that’s intimately yours. For you, and those you hold close. #Somoia #ScentAsRitual #PersonalPerfume
• •Headline: For You, Before Anyone Else. Sub-headline: Discover oil-based perfumes that become a part of you. A quiet confidence, a personal ritual.
• •Is zero the beginning or the end? A scent that plays in the space between. Notes of dark wood and an unexpected twist of sour musk create a fragrance that is both grounding and questioning. Made for humans, not genders, ZERO is an intimate exploration of presence and absence. It doesn't shout; it whispers, inviting curiosity.
• •The Art of the Intimate Scent. Description: "Somoia is more than a perfume; it's a daily ritual. A moment to connect with yourself. Our scents are designed to stay close, to moisturize, and to tell a story that unfolds throughout your day. #PerfumeOil #MindfulBeauty #ScentStory"
• •A scent just for you | Inside the world of Somoia