Brand Tone

Expert yet Accessible, Supportive and Reassuring, Results-Oriented and Confident, Convenient and Simple, Friendly and Encouraging

Brand Values

• •Effectiveness and Quality
• •Simplicity and Convenience
• •Customer Support and Expertise
• •Personalization and Efficiency
• •Environmental Responsibility (Subtle)
• •Trust and Reliability

Best Practices

• •Focus on Simplicity and Clarity: Avoid jargon. Explain concepts in a way that is easy for a novice to understand, reinforcing the \"lawn care made easy\" value.
• •Lead with Expertise, Follow with Reassurance: Highlight the professional knowledge behind the products but always bring it back to how this expertise benefits the customer and makes their life easier.
• •Be Genuinely Supportive and Proactive: Offer timely tips and advice that anticipate customer needs and seasonal challenges, reinforcing the supportive aspect of the brand.
• •Emphasize Tangible Results and Benefits: Use language that paints a picture of a beautiful, healthy lawn and highlight the ease with which it can be achieved. Back this up with customer experiences where possible.
• •Maintain a Friendly and Encouraging Voice: Write as if you're a knowledgeable friend offering helpful advice. Use encouraging language to build customer confidence in their ability to achieve a great lawn with So & Mo's help.

Social Perception

Positive Customer Experience, Effective Solutions, Trustworthy Experts, Innovative and Convenient, Good Value

Copy Examples

• •Headline: Your Dream Lawn, Made Simple. Body: Tired of confusing lawn care? So & Mo delivers expert-formulated, personalised feed right to your door. Just mix, spray, and watch your lawn thrive. Effortless results, backed by 30 years of expertise. Get started today!
• •Headline: Stop Guessing, Start Growing. Beautiful Lawns Begin with So & Mo. Body: Say goodbye to lawn envy! Our tailored subscription plan sends you the perfect feed at the perfect time. No waste, no fuss, just a lush, green lawn you’ll love. Ready for your best lawn ever?
• •Headline: Weather Worries? We’ve Got Your Lawn Covered. Body: From scorching sun to sudden downpours, So & Mo helps your lawn stay resilient. Our seasonal feeds and expert advice guide you through every condition, ensuring a healthy, vibrant lawn all year round.
• •Headline: The Secret to a Stunning Lawn? It's So & Mo. (And it’s easier than you think!) Body: Unlock a healthier, greener lawn without the hard work. Our performance liquid feeds are easy to apply and deliver professional results. Join thousands of happy customers loving their So & Mo lawns!
• •Headline: Expert Lawn Care, Delivered. Your Green Oasis Awaits. Body: Imagine a perfect lawn, effortlessly maintained. So & Mo makes it a reality with our high-performance, tailored feed plans created by lawn care veterans. Get the right nutrients at the right time, straight through your letterbox.