Brand Tone

Warm and Caring, Personalized and Unique, Trustworthy and Quality-Focused, Approachable and Friendly

Brand Values

• •Personal Connection: Creating products that celebrate individuality, relationships (couples, family), and special occasions.
• •Quality Craftsmanship: Offering well-made products, with specific mention of materials like 100% cotton and US manufacturing for their woven blankets.
• •Customer Satisfaction: Prioritizing a positive customer experience, from ordering to receiving the product.
• •Thoughtful Gifting: Providing unique and meaningful gift options that can be cherished.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., warm, personal, inspiring, trustworthy), core messaging, and a "do's and don'ts" list for language. This ensures everyone creating content is aligned.
• •Focus on "You" (The Customer): Address the customer directly. Use words like "you" and "your" to make the copy feel personal and centered around their needs and desires (e.g., "Wrap *your* star sign," "A gift *you'll* adore").
• •Highlight Benefits and Emotions: Instead of just listing features, explain how the product benefits the customer and evoke the emotions associated with it (e.g., comfort, love, connection, joy of gifting).
• •Use Storytelling: Share the story behind the products or create narratives around how customers use and enjoy them. For Somneya, this could be stories about the meaning of zodiac signs or the joy of receiving a personalized gift.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent on the website, social media posts, email marketing, and customer service interactions. Regularly review content to check for alignment.

Social Perception

Positive Customer Experiences, Gift Appeal, Reliability. The French Instagram and website variant selling different products (glasses) might lead to some brand identity diffusion if not managed cohesively, but the primary .com site has a clear focus.

Copy Examples

• •Headline: Wrap Your Star Sign in Comfort. ✨ Body: Discover our beautifully woven zodiac blankets, personalized just for you or a loved one. Made with 100% cozy cotton in the USA. The perfect unique gift awaits!
• •Headline: More Than a Blanket, It's a Memory. ❤️ Body: Capture a special connection with our personalized couple's zodiac blankets. A unique and thoughtful way to celebrate your bond. Snuggle up with a story written in the stars.
• •Headline: The Gift They'll Cuddle and Keep. 🎁 Body: Looking for a truly special present? Our custom star map and zodiac blankets are crafted with care and designed to be cherished. Give the gift of warmth and wonder.
• •Headline: Cozy Up with the Cosmos. 🌌 Body: From your sun sign to a map of the stars on your special night, our personalized blankets bring a touch of magic to your home. Soft, washable, and uniquely yours.
• •Headline: Quality You Can Feel, Designs You'll Adore. 👍 Body: Trusted by over 20,000+ customers! Our woven zodiac blankets are made with premium 100% cotton for ultimate softness and durability. Personalize yours today for a gift that truly stands out.