Brand Tone

Aspirational & Motivational, Professional & Authoritative, Supportive & Accessible, Benefit-Oriented

Brand Values

• •Performance
• •Accessibility
• •Quality & Efficacy
• •Customer-Centricity
• •Health & Wellbeing
• •Innovation

Best Practices

• •Always Lead with the Benefit: Focus on how the product helps the customer achieve their goals (e.g., "Recover faster," "Perform better," "Reduce soreness").
• •Back Claims with Credibility (where appropriate): Mentioning "sports scientist-backed methods" or specific technological features adds authority without being overly technical or alienating.
• •Maintain an aspirational and motivational tone, encouraging customers to elevate their recovery.
• •Emphasize accessibility by highlighting the value proposition and affordability of the products.
• •Showcase customer success stories and testimonials to build trust and credibility.

Social Perception

Positive, Reliable & Trustworthy, Good Value, Effective for Serious Athletes & Fitness Enthusiasts

Copy Examples

• •ELEVATE YOUR RECOVERY
• •Recover Smarter, Perform Better
• •Engineered with cutting-edge pneumatic compression technology, the Sommet PB5000 Recovery Boots are scientifically designed to accelerate muscle repair, reduce inflammation, and enhance circulation, so you can get back to doing what you love, faster.
• •Making elite recovery accessible to everyone.
• •Sommet Recovery: Helping you unlock your full potential.