Brand Tone

Sophisticated, Expert, Curated, Hospitable, Personalized, Educational, Informative, Appreciative, and Passionate

Brand Values

• •Expertise & Curation
• •Quality & Rarity
• •Hospitality & Service
• •Inclusivity (within a high-end context)
• •Passion for Wine

Best Practices

• •Embrace Sophisticated Language: Use precise, evocative, and respectful language. Avoid overly casual slang or overly technical jargon unless clearly explained for an educational purpose.
• •Highlight Expertise & Curation: Consistently emphasize the selective process, the knowledge behind the choices, and the quality of the wines (e.g., "hand-selected," "expertly sourced," "sommelier-approved").
• •Convey Passion, Not Pretense: Share genuine enthusiasm for the wines. Focus on the experience, the story, and the craftsmanship rather than just exclusivity for its own sake. The tone should be welcoming to those eager to learn.
• •Maintain a Hospitable & Personalized Feel: Even in written communication, aim for a tone that feels like a personal recommendation from a trusted expert. Use inviting language for events and communications.
• •Educate and Inform Subtly: Weave in interesting facts about the wine, region, or producer in a way that enhances appreciation rather than overwhelming the reader. Make learning a part of the discovery process.

Social Perception

High-End & Specialised, Knowledgeable & Trustworthy, Sophisticated Retailer, Good for Sourcing

Copy Examples

• •Email Subject: Discover Burgundy's Soul: A Curated Arrival at Somm Cellars. Body Snippet: This week, we invite you to explore the nuanced heart of Burgundy. Our latest arrivals, personally selected by Jason and Daniel, represent the pinnacle of terroir and winemaking artistry. Uncork a story with every bottle.
• •Instagram Post (Image: A rare bottle of Burgundy): Caption: A testament to patience and perfect cellaring. This [Vintage] [Wine Name] is more than a wine; it's an experience waiting to unfold. Limited allocation available for the discerning collector. #SommCellars #FineWine #BurgundyPassion #CollectibleWine #NYCWine
• •Website Banner (Promoting a Tasting Event): Text: An Evening with Icons: Journey Through Premier Cru. Join us for an exclusive tasting led by our head sommeliers. Delve into the distinct character of handpicked Premier Cru selections and elevate your understanding. Reserve your place.
• •Product Description Snippet (for a lesser-known but high-quality wine): Beyond the celebrated appellations lies a world of hidden gems. This [Wine Name] from [Region] is a captivating discovery, offering remarkable complexity and value. A sommelier's choice for those who delight in exploration.
• •Facebook Ad (Targeting existing customers or wine enthusiasts): Headline: Your Next Cellar Treasure Awaits. Body: At Somm Cellars, we believe every bottle tells a story. From legendary Burgundies to exciting new-world discoveries, our expertly curated collection is sourced with passion and precision. Explore our latest offerings and find your new favorite. [Link to New Arrivals]