Brand Tone

Motivational & Empowering, Energetic & Active, Modern & Stylish, Quality-focused & Comfort-driven, Approachable & Inclusive

Brand Values

• •Active Living
• •Quality & Performance
• •Comfort
• •Style & Versatility
• •Empowerment

Best Practices

• •Create a Brand Voice Chart: Define your brand’s personality (e.g., "Energetic Motivator," "Stylish Performer"). For each trait, list "We are..." (e.g., "Inspiring, Supportive, Dynamic") and "We are not..." (e.g., "Aggressive, Exclusive, Lazy"). This provides a clear reference for all copywriters.
• •Develop a Core Messaging Pillar Document: Outline key brand messages, value propositions (like quality fabrics, versatility), and the "why" behind the brand. Ensure all copy aligns with these pillars.
• •Use Consistent Vocabulary and Phrasing: Compile a list of approved brand-specific terms (e.g., "buttery-soft," "studio to street," "life without limits") and terms to avoid. This helps maintain lexical consistency that reinforces the brand's identity.
• •Speak Directly to Your Target Audience: Understand who your ideal customer is (e.g., active individuals, fashion-conscious fitness enthusiasts) and use language, references, and a tone that resonates with them. Imagine you're having a conversation.
• •Review and Edit with Tone in Mind: During the editing process, specifically check if the copy aligns with the established brand tone. Read it aloud to catch inconsistencies or awkward phrasing. Ensure it evokes the desired feeling (e.g., motivation, confidence, comfort).

Social Perception

Building community through Instagram, professional website design and clear product information contribute to a perception of a legitimate and quality-focused e-commerce brand. The focus on specific fabric technologies suggests an appeal to consumers who are knowledgeable about activewear materials and seek specific performance attributes.

Copy Examples

• •Headline: Live Unrestricted. Perform Unbelievably. Body: Your life isn’t one-dimensional, and neither is our activewear. From intense HIIT sessions to your well-deserved zen moments, 100%LIFE moves with you. Experience the buttery-soft feel and powerful support that’s ready for anything. #100PercentLife #ActiveEveryday
• •Headline: Studio Style. Street Ready. Seamlessly You. Body: Why choose between performance and style? With 100%LIFE, get the best of both. Our latest collection features innovative fabrics designed for your toughest workouts and sleek designs you’ll want to wear all day long. Define your active. #Live100Percent #AthleisureElevated
• •Headline: Feel the Difference. Embrace Your Power. Body: It’s more than just activewear; it’s a second skin that empowers you. Our CORE fabric offers HIIT-level compression while our ZERO fabric gives you that next-to-nothing, buttery-soft sensation. What will you conquer today? #PowerUp #100LifeActive
• •Headline: Your Movement. Your Moment. Our Support. Body: Every stretch, every sprint, every step – 100%LIFE is designed to support your journey. Discover activewear that’s as resilient and versatile as you are. High performance, maximum comfort, zero compromises. #DesignedForYourLife #MoveWithPurpose
• •Headline: Beyond the Workout: Activewear for Your 100% Life. Body: Life’s an adventure, and you need gear that keeps up. Our athleisure apparel is crafted for comfort that lasts, from your morning yoga to your evening unwind. Explore the collection and live your 100%. #VersatileActivewear #ComfortAndStyle