Brand Tone

Inspirational, personal, and wanderlust-driven, with an emerging layer of introspection. The language is encouraging, friendly, reflecting wonder and discovery, personal growth, and creative exploration. As the brand pivots, the tone is becoming more story-driven, evocative, and educational, delving into themes of history and symbolism.

Brand Values

• •Authenticity
• •Creativity and Exploration
• •Personal Growth
• •Connection
• •Joy and Vibrancy

Best Practices

• •Lead with the Story: Every piece of copy, from an Instagram caption to a product description, should be framed within a narrative. Share the inspiration, the historical context, or the personal meaning behind the artwork.
• •Maintain a Personal and Direct Voice: Continue to use "I" and "you" to foster a direct connection with the audience. Share personal reflections and ask engaging questions to encourage a sense of community.
• •Embrace a Dual Tone of Wonder and Depth: Balance the existing sense of wanderlust and visual delight with a more contemplative and profound tone when discussing the new themes of ancestry and symbolism.
• •Use Evocative and Sensory Language: Describe the art in a way that appeals to the emotions and the imagination. Use words that evoke a sense of history, mystery, and personal discovery.
• •Be an Educator and a Guide: As the brand delves into more complex themes, the copy should aim to gently educate the audience about the symbolism and historical references in the art, positioning the brand as a knowledgeable and inspiring guide.

Social Perception

The public perception is that of an authentic, artist-led brand with a unique and appealing aesthetic. Followers and customers are drawn to the artist's personal story and the escapism and beauty her art provides. The shift towards more profound themes has the potential to attract a new audience interested in art with deeper personal meaning. It is perceived as a small, niche brand with a loyal and engaged following that appreciates direct connection with the creator.

Copy Examples

• •There are stories etched into the landscapes of our ancestors. This piece, 'The Whispering Hills of my Grandmother,' is my journey into the tales my family has told for generations. It’s more than a painting; it’s a memory brought to life. What stories do your family’s landscapes hold? #ArtOfAncestry #SymbolicLandscapes #StorytellingArt
• •Your story is a work of art waiting to be told. Let's collaborate to create a unique piece that captures the essence of your personal history, your ancestral roots, or a symbol that holds deep meaning for you. Together, we can translate your narrative into a visual heirloom. #CustomArt #PersonalHistory #SymbolicPortraits
• •For years, we've explored the world together through art. Now, we're embarking on a new journey—one that takes us inward. Welcome to the next chapter of Somewhere in the Wild, where we'll unearth the beauty of our own histories and the symbols that shape us. Thank you for being a part of this evolution. #CreativeJourney #ArtisticEvolution #NewBeginnings
• •From the roots of our past, new beauty grows. Discover art that connects you to your heritage. #AncestralArt #SymbolismInArt #MeaningfulDecor
• •The symbols we are drawn to are often echoes of our soul's history. In my latest collection, I've delved into the iconography of my own heritage, discovering a visual language that feels both ancient and deeply personal. Join me as I explore the stories behind these powerful emblems. #ArtAndSymbolism #CreativeInspiration #HeritageArt