Brand Tone

Inspirational & Uplifting, Warm & Heartfelt, Artistic & Whimsical, Gentle & Kind, Positive & Affirming

Brand Values

• •Beauty & Artistry
• •Inspiration & Joy
• •Love & Care
• •Faith & Spirituality
• •Authenticity & Self-Expression
• •Giving Back & Community
• •Quality

Best Practices

• •Embrace Inspirational Language: Consistently use words and phrases that evoke positivity, joy, beauty, warmth, and encouragement. Think "uplift," "inspire," "heartfelt," "cherish," "bloom," "illuminate."
• •Highlight the Artistic Element: Always connect back to the art and the artist, Cherish Flieder. Emphasize the watercolor style, the handcrafted feel (even if manufactured), and the passion behind the designs.
• •Speak from the Heart: Adopt a sincere and genuine voice. Whether it's an inspirational message or a product description, let it feel authentic and caring, aligning with the brand's value of love and connection.
• •Focus on "Cherishing" Moments & Items: Weave the brand name's core concept into the copy. Frame products as items to be treasured, gifts that show care, or tools for creating cherished memories and experiences.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always complements the soft, whimsical, and colorful visual aesthetic of the brand. The words should feel like they belong with the images.

Social Perception

Loved for Aesthetics, Appreciated for Quality, Seen as Inspirational, Trusted & Artist-Driven, Associated with Gifting & Keepsakes

Copy Examples

• •Instagram Post (New Art Print): Let beauty unfurl in your favorite spaces. 🌸 Our newest art print, 'Bloom with Grace,' is a gentle reminder that every day holds an opportunity for joy and growth. Painted with love, to bring a touch of whimsical artistry to your cherished home. Find yours – link in bio. #SomethingToCherish #WatercolorArt #FloralDecor #InspirationalHome #ArtisticLiving
• •Facebook Ad (Mug Collection): Sip warmth and inspiration with every cup. ✨ Our artist-designed mugs are more than just drinkware; they're little vessels of joy, perfect for your morning reflections or evening calm. Each design is crafted to make your everyday moments something to cherish. Gift one to a loved one, or treat yourself! Shop the collection: [Link] #CherishArt #ArtMugs #HeartfeltGifts #DailyInspiration #CozyVibes
• •Product Description (Tote Bag): Carry a little piece of art wherever you wander. This beautifully illustrated tote bag, featuring Cherish Flieder's signature watercolor florals, is designed to add a touch of whimsy and inspiration to your day. Durable, delightful, and made with love, it’s not just a bag – it’s a reminder to find and cherish the beauty in every moment. #ArtYouCanCarry #SomethingToCherishShop #FloralTote #InspiredStyle
• •Email Newsletter Snippet (Highlighting a Blog Post): Hello, lovely souls! ✨ This week on the blog, Cherish shares her thoughts on 'Finding Art in the Everyday' – a heartfelt exploration of how even the simplest moments can be a source of inspiration and wonder. We hope it brings a little sunshine to your day and encourages you to see the beauty that surrounds you. Read more and feel inspired: [Link] #CuratingAnArtisticLife #SomethingToCherish #Inspiration #ArtBlog
• •Pinterest Pin Description (Stationery Set): Pen your thoughts, dreams, and messages of love on stationery that feels like a gentle hug. 💌 Our 'Whispers of Nature' card set, adorned with delicate watercolor illustrations by Cherish Flieder, is perfect for those heartfelt connections. Because every word you share is something to cherish. #ArtfulStationery #WatercolorLove #SendMoreLove #SomethingToCherish #ThoughtfulGifts