Brand Tone

Heartfelt and Authentic, Warm and Inviting, Passionate and Proud, Appreciative and Engaging, Slightly Indulgent and Joyful

Brand Values

• •Quality
• •Family & Legacy
• •Convenience
• •Community
• •Faith
• •Authenticity/Homemade

Best Practices

• •Always Lead with Heart: Infuse the family story and the "why" behind the brand into communications. Share the passion and personal connection.
• •Emphasize "Real" and "Quality": Consistently highlight the premium, natural ingredients like "real brown butter" and "fair trade chocolate." Avoid overly technical jargon; focus on the sensory benefits.
• •Speak with Warmth and Inclusivity: Use language that feels inviting, friendly, and brings people together, reflecting the value of community.
• •Maintain Authenticity: Be genuine and transparent. If sharing about faith or personal motivations, do so in a way that feels natural and true to the brand's core.
• •Focus on the "Sweet" Experience: Connect the product to moments of joy, comfort, convenience, and indulgence. Use evocative language that appeals to the senses and emotions associated with a warm, fresh-baked cookie.

Social Perception

Highly Positive, Emotionally Connected, Trusted for Quality Ingredients, Seen as a Premium, Gourmet Treat, Appreciated for Convenience

Copy Examples

• •Headline: From Our Family Kitchen to Yours: Taste the Love in Every Bite. Body: Something Sweet isn't just cookie dough; it's a piece of our heart. Made with Mama Cook's treasured brown butter recipes and the finest ingredients, we're sharing our dad's favorite treat, bringing warmth and delicious memories straight to your oven. No mess, just pure, gooey delight.
• •Social Media Post: Craving that homemade cookie comfort without the countertop chaos? Our pre-portioned frozen dough, crafted with real brown butter and a sprinkle of family tradition, bakes into the gooiest, most delicious cookies in minutes. Because every day deserves Something Sweet. #BrownButterBliss #ReadyToBake #FamilyRecipe
• •Product Description Snippet: Indulge in the rich, nutty aroma of real brown butter and premium fair trade chocolate. Our Brown Butter Chocolate Chip Cookie Dough is more than a treat; it’s an experience. Crafted with simple, high-quality ingredients, because we believe in goodness you can taste.
• •Email Subject Line: A Sweet Story in Every Batch 🍪 Body: Hi [Customer Name], At Something Sweet, we pour our family's love and legacy into every bag of cookie dough. Discover the magic of Mama Cook's recipes, made with real brown butter for that unforgettable homemade taste. Ready to bake a memory?
• •Ad Copy: Life is complicated, but delicious cookies don't have to be. Something Sweet delivers premium, ready-to-bake frozen cookie dough right to your door. Warm, gooey, and made with the good stuff – just like home. Treat yourself, you deserve it!