Brand Tone

Aspirational yet Accessible, Feminine and Chic, Friendly and Engaging, Enthusiastic and Passionate, Visually Driven

Brand Values

• •Style & Trend-Consciousness
• •Customer Confidence
• •Quality & Curated Selection
• •Individuality/Self-Expression
• •Customer Connection/Community (especially for a boutique)

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's personality, tone characteristics (e.g., chic, friendly, confident), "do's and don'ts" for language, and preferred vocabulary. This ensures everyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand who "She" is – her aspirations, style preferences, and how she communicates. Tailor the language to resonate with her. For wholesale, understand the needs and priorities of retail buyers.
• •Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the brand tone should be recognizable and consistent.
• •Use Storytelling: Weave the brand's personality into product descriptions and social media content. Don't just list features; explain the feeling or experience the product offers.
• •Review and Refine: Regularly audit your content to ensure it aligns with the defined brand tone. Language and trends evolve, so the brand voice might need subtle adjustments over time to remain relevant while staying true to its core.

Social Perception

As a Source of Trendy Finds, Fashion-Forward, Aspirational, Reliable (for wholesale clients), Positive (if customer service is good)

Copy Examples

• •Instagram Post (New Arrival Dress): "Hello, gorgeous! ✨ Your next style obsession has just landed. This dream dress is all about effortless chic and turning heads. Tap to shop the look that's *Something She Likes*!"
• •Email Subject Line (Weekly Newsletter): "Your Weekly Dose of Style Inspiration is Here! (Plus, a little treat inside...)"
• •Product Description (Statement Top): "More than just a top, it's a conversation starter. Crafted for the woman who loves to express her unique style, this piece combines comfort with undeniable chic. Pair it with your favorite denim or a sleek skirt – it’s versatile like that. Get ready to feel fabulous."
• •Facebook Ad (General Brand Awareness for Retail): "Discover Something She Likes: Your go-to boutique for curated fashion that empowers you to shine. From everyday essentials to standout pieces, find what makes you feel uniquely you. Explore our latest collection! #SomethingSheLikes #BoutiqueFashion #StyleInspo"
• •Wholesale Portal Welcome Message (for `somethingshelikeswholesale.myshopify.com` - if visible post-login): "Welcome, Valued Partner! Get ready to stock your boutique with our latest, in-demand styles that your customers will adore. We're committed to providing quality pieces and a seamless ordering experience. Let's grow together!"