Brand Tone

inspirational, faith-based, and welcoming

Brand Values

• •Faith
• •Inspiration
• •Authenticity
• •Community

Best Practices

• •Integrate Faith Naturally: Weave faith-based messages into product names, descriptions, and marketing content in a way that feels authentic and not forced.
• •Focus on "Inspiration": Use uplifting and encouraging language across all platforms. Words like "inspire," "confidence," "shine," "grace," and "strength" should be staples in the brand's vocabulary.
• •Maintain a Welcoming Voice: The tone should always be inclusive and gentle. Address the customer as a friend or sister in faith, fostering a sense of community and belonging.
• •Emphasize Authenticity: Highlight the "handmade" aspect of certain pieces in your storytelling. This reinforces the value of personal touch and uniqueness, setting the brand apart from mass-market retailers.
• •Tell Stories of Confidence: Use testimonials (when available) or create narratives around how the clothing helps women feel more confident in their daily lives and in expressing their beliefs. This connects the product to the brand's core mission.

Social Perception

Likely perceived by its target audience as a niche boutique catering to Christian women who want to express their faith through their fashion choices. The perception is that of a small, perhaps personally-run, business with a clear and specific point of view. For those outside this specific demographic, the brand is largely unknown.

Copy Examples

• •Wear Your Faith with Grace. Discover styles that inspire and uplift. #SomethingShannon
• •Wrap yourself in a message of hope. Our 'Grace & Gratitude' sweatshirt is more than just cozy—it's a soft-spoken testament to your faith. Perfect for quiet moments of reflection or sharing your light with the world.
• •At Something Shannon, we believe clothing can be a form of worship and a source of strength. Each piece in our collection is chosen to help you feel confident and beautiful, inside and out, as you walk in your purpose.
• •New Arrivals to Inspire Your Spirit ✨
• •Confidence looks beautiful on you. So does faith. Our latest collection is here to celebrate both. Which piece speaks to your heart? Let us know below! 👇 #FaithFashion #StyleWithPurpose