Brand Tone

Friendly & Approachable, Enthusiastic & Playful, Helpful & Customer-Focused, Trendy & Current, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Uniqueness & Fun
• •Quality & Curation
• •Family & Community
• •Joy & Delight

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points (appropriately), and emojis to convey genuine excitement about products and customer interactions.
• •Stay Approachable & Friendly: Write as if you’re talking to a friend. Use contractions, address the audience directly (e.g., "you," "your"), and maintain a conversational style.
• •Highlight "Unique" & "Fun": Consistently weave in words like "unique," "quirky," "fun," "different," "exciting," and "special" to reinforce the core brand promise.
• •Reinforce "Family-Run" & "Local": Regularly mention your status as a local, family-run business to build trust and community connection. This is a key differentiator.
• •Be Visually Consistent: Ensure that the playful and friendly tone of the copy is matched by bright, appealing, and often fun product photography and videography, especially on visual platforms like Instagram and TikTok.

Social Perception

Positive & Welcoming, Go-To for Unique Gifts, Reliable & Local, Engaging & Modern

Copy Examples

• •Look who just hopped into the shop! 😍 Our latest @JellycatLondon delivery is here and it’s CUTER THAN EVER! ✨ From cuddly bunnies to the quirkiest critters, find your new best friend at Something Different! Pop in and say hi – we’re your local family-run spot for all things adorable! #Jellycat #NewArrival #Swindon #ShopLocalUK #SomethingDifferentGiftShop #CuteToys
• •Cosy nights are calling! ✨ Our new range of autumn spice wax melts has just landed, ready to fill your home with the warmest, most inviting scents. Handpicked by our family for yours! Perfect for gifting or treating yourself. What’s your favourite autumn aroma? Let us know below! #HomeFragrance #WaxMelts #AutumnVibes #ShopSomethingDifferent #SwindonGifts #FamilyBusiness
• •(Text overlay): POV: You need 'Something Different' 😉 (Voiceover/Sound): Upbeat, trending audio. (Caption): Your Swindon happy place for gifts that WOW! 🎁🤪 From quirky to cuddly, we've got you! @SomethingDifferentGiftShop #Swindon #GiftShop #UniqueGifts #Jellycat #FunFinds #ShopLocal
• •Shine bright! ✨ Which of these unique pieces from our local artisan collection is calling your name? [Poll: Sparkly Earrings vs. Quirky Necklace] Tap to vote & visit us in The Brunel to see them sparkle in person! #UniqueJewellery #HandmadeSwindon #GiftIdeas #SomethingDifferentStyle #ShopLocal
• •More than just a gift shop, we're your friendly, family-run haven for finding that perfect 'something different'! 😊 Our mission? To bring a smile to your face with fun, exciting gifts and the best customer service in Swindon. Come on in, we can't wait to help you discover your next treasure! #FamilyRun #CustomerService #SwindonShopping #UniqueFinds #SomethingDifferentUK