Brand Tone

friendly, empowering, and youthful

Brand Values

• •Empowerment
• •Inclusivity
• •Style & Trend-Consciousness
• •Quality
• •Community

Best Practices

• •Lead with Empowerment: Every piece of copy should be rooted in the core message of making the customer feel confident and empowered. Use strong, positive verbs and affirmations.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Ask questions to encourage interaction and make the brand feel approachable.
• •Celebrate Inclusivity Visually and Verbally: Consistently feature a diverse range of models in all marketing materials. Verbally reinforce the commitment to size inclusivity in website copy, product descriptions, and social media captions.
• •Stay Current and Relevant: Keep up with social media trends, especially on visually-driven platforms like Instagram and TikTok. Use relevant hashtags, trending audio, and popular content formats to show the brand is modern and in-the-know.
• •Focus on the "Why" Behind the "What": Instead of just describing a piece of clothing by its features, describe how it will make the customer feel. Connect the product to the value of confidence and effortless style.

Social Perception

The brand is perceived as a go-to destination for trendy and stylish pieces that inspire confidence. It has a loyal and appreciative customer base, and its messaging of empowerment and inclusivity resonates well, creating a perception of a brand that cares about its customers' well-being and self-expression.

Copy Examples

• •Stop scrolling Your new favorite dress has arrived. Designed to celebrate you, our 'Golden Hour' collection is filled with pieces that feel as good as they look. Swipe to find your perfect match and get ready to walk into any room with confidence. #ConfidentInRose
• •One top, three vibes. We re showing you how to take our 'Everyday Essential' top from a casual coffee run to a chic date night. Because style should be effortless and fun. Which look are you trying first? #StyleHacks #EffortlessStyle
• •Style That Celebrates You. Discover our collection of hand-picked, on-trend pieces designed to empower and inspire. Because you deserve to feel beautiful, every single day.
• •This just in... and it was made for you. Hey gorgeous! We couldn't wait to share our latest arrivals. From dreamy dresses to must-have basics, we've curated this collection with you in mind. Find your new obsession and remember: the best outfit is the one that makes you feel like you.
• •Tired of clothes that don't fit your curves? At Something about Rose, we celebrate every body. Our trendy, size-inclusive collections are designed to make you look and feel amazing. Shop now and discover fashion that finally gets you. #InclusivityInStyle