Brand Tone

Passionate & Loving, Chic & Stylish, Approachable & Friendly, Conscious & Sustainable, Treasure-Hunter/Curatorial

Brand Values

• •Sustainability/Eco-consciousness
• •Quality & Style
• •Uniqueness & Individuality
• •Love & Passion
• •Accessibility to Quality

Best Practices

• •Embrace 'Pépites' and 'Love': Consistently use terms that convey the idea of finding treasures ('pépites,' 'gems,' 'unique finds') and the passion behind the brand ('sourced with love,' 'handmade with care,' 'passion for style').
• •Highlight Sustainability Naturally: Weave in the eco-conscious aspect ('second-hand,' 'upcycled,' 'conscious choice,' 'give clothes a second life') without being preachy. It should feel like an inherent benefit of the brand.
• •Keep it Visually Inspired and Chic: Ensure the language matches the stylish and curated aesthetic of the visuals. Use descriptive words that evoke quality, style ('timeless,' 'elegant,' 'Parisian chic,' 'statement piece').
• •Be Approachable and Engaging (especially on social media): Use a friendly, slightly informal tone. Emojis (✨, 💖, 🫧, 🫶) are on-brand for social posts. Ask questions to encourage interaction. Respond to comments and DMs with the same warmth.
• •Tell the Story (Implicitly or Explicitly): Every second-hand item has a past. While not always known, the copy can allude to the 'new chapter' or 'next story' of a piece, adding to its charm and the value of sustainable shopping. For handmade items, briefly mentioning the 'fait main à Paris' aspect adds value.

Social Perception

Positive, Trusted Curator, Fashionable & On-Trend, Ethical Choice

Copy Examples

• •Instagram Post (New Arrival - Vintage Dress): Spotted: this timeless silk dream, waiting to tell its next story with you. ✨ Each piece in our collection is handpicked with love, searching for those unique gems that make your style sing. Ready to fall in love? DM us for details or find it on someofyours.fr. #VintageTreasure #SustainableStyle #ParisianChic #SomeOfYours
• •TikTok Video (Quick showcase of 3-4 new items): Voiceover (upbeat, friendly): New week, new pépites! 💖 Just in: this incredible 70s blouse, a classic trench that goes with *everything*, and some handmade sparkle from our Paris studio. Which one is calling your name? Shop the drop on someofyours.fr! #SecondHandFinds #UpcycledFashion #SlowFashionMovement #OOTDInspo
• •Website Product Description (for a designer second-hand bag): Carry a piece of history. This authentic [Designer Name] shoulder bag, sourced with a passion for timeless design, offers Parisian chic without the new-price-tag guilt. Lovingly restored and ready for its new chapter, it’s more than a bag – it’s a statement of sustainable luxury. Condition: Excellent. Details: [Specific details about condition, material, size].
• •Email Newsletter Subject: 💖 Freshly Sourced Gems & Handmade Love Just For You! Email Body Snippet: Bonjour [Customer Name], This week at Some Of Yours, we've unearthed some truly special second-hand treasures and finished a new batch of our signature handmade collars, crafted right here in Paris. Discover pieces with soul, chosen with love, ready to bring that unique spark to your wardrobe...
• •Instagram Story (Poll): Image: A flat lay of two different styled outfits using second-hand pieces. Text: Which 'some-of-yours' vibe are you today? 🤔 Left or Right? Tap to vote & find these unique pieces online! #SustainableFashion #Preloved #StyleInspo