Brand Tone

Confident & Bold, Authentic & Street-Smart, Inspirational & Community-Focused, Youthful & Edgy

Brand Values

• •Individuality & Self-Expression
• •Authenticity & Cultural Heritage
• •Community & Collaboration
• •Sustainability & Responsibility
• •Quality & Durability

Best Practices

• •Embrace the Vernacular (Authentically): Use language and references that genuinely resonate with Indian street culture and the target "counter culture" audience. Avoid forced slang; keep it real.
• •Focus on "The Why": Continuously circle back to the brand's core values – individuality, cultural pride, sustainability, community. Let these values shine through in every piece of communication.
• •Speak to Aspirations: Frame messages around empowerment, daring to be different, and making an impact. Inspire your audience to be "uncompromising and fearless."
• •Maintain a Confident, Unapologetic Voice: The tone is bold, not timid. Stand firm in the brand's identity and what it represents.
• •Show, Don't Just Tell, Community: Actively feature and collaborate with the "creative minds, disruptors and leaders" the brand champions. Let their stories and styles become part of the brand's narrative, reinforcing authenticity and community focus.

Social Perception

Niche & Culturally Connected, Advocate for Subcultures, Conscious & Purpose-Driven, Emerging & Promising

Copy Examples

• •Don't just follow the trends, ignite them. Our latest drop is for the architects of their own style, the voices of the street. Wear your story. #Someofakind #IndianStreetCulture #DareToDefine
• •Beyond Labels. Beyond Limits. This is Someofakind. Fueling the fearless. Dressing the disruptors.
• •Engineered for the relentless hustle and the bold statement. Our new [Product Name] tee isn't just fabric; it's a piece of the movement. Crafted with sustainable ComfortBlend for a feel that lasts as long as your impact.
• •For Those Who Carve Their Own Path. New Arrivals Inside.
• •We're more than a brand; we're a banner for the Indian counter-culture. Someofakind is built by and for the individuals who rewrite the rules, who find art in the streets, and who believe in fashion that speaks volumes. Join the community. Redefine the horizon.